19 Jul 2012 - Established in 2003 with one stall, the iconic Indonesian food chain, Kebab Turki Baba Rafi, which now boasts almost 900 national outlets, has officially launched into neighbouring Malaysia.
Led by Ernst & Young's Entrepreneur of the Year Hendy Setiono, the brand has evolved as a symbol of modern Indonesian entrepreneurship, with the government and media heralding and praising the expansion.
Today, Kebab Turki Baba Rafi ranks as Indonesia's third leading franchise in the '2012 Best Franchise Awards', ahead of McDonald's, Pizza Hut, Starbucks, Dunkin' Donuts and other popular local and international brands.
The Malaysian company which has successfully claimed the rights as Kebab Turki Baba Rafi's master franchisee is Inky Sdn Bhd, headquartered at Kuala Lumpur.
CEO of Inky, Afandi Oh said: "Leading one of Indonesia's most popular brands into a new market is a huge responsibility that my team and I are embracing with enthusiasm. We will launch at seven prime locations across Kuala Lumpur. Our first year of operations will focus on introducing the brand to Malaysians, establishing our supply chain, operational procedures and employing ambitious senior management, marketing, operations and customer service talent."
CEO of Kebab Turki Baba Rafi, Hendy Setiono said: "We are proud to partner Inky and are committed to building a strong relationship with Afandi and his team. Our company long held international aspirations and the appointment of Wardour And Oxford as our global business development agency became the transformational key that accelerated and secured this pursuit. Wardour And Oxford's flawless strategy, technical experience, legal knowledge, business savvy, investor and media connections are superior, as demonstrated by their skilful, resourceful and discerning acquisition of Inky as our Malaysian partner. Wempy and his team are playing a major role in reviving our country's international entrepreneurial aspirations and we are proud to work with Wardour And Oxford and Inky."
CEO of Wardour And Oxford, Wempy Dyocta Koto said: "Kebab Turki Baba Rafi is a national Indonesian treasure. The story of the brand's rise from zero to national hero is one of the most celebrated business stories of Asia's modern times. Wardour And Oxford is proud to lead all of Kebab Turki Baba Rafi's international business affairs and secure Inky as its Malaysian partner. Hendy is a collaborative and progressive leader whilst Afandi is a proven, successful entrepreneur whom we are confident will lead the brand into new territories of success. Indonesia and Malaysia share a special annual bilateral trade relationship amounting to a staggering US$15 billion. Wardour And Oxford is proud to strengthen the economic ties and unite two entrepreneurial leaders, Hendy Setiono and Afandi Oh, to launch and grow the brand across Malaysia."
Koto added: "As a prominent member of the G-20 world's major economies, entrepreneurship is playing a key role in the economic development of Indonesia, contributing to 56.7% of GDP and accounting for 19.4% of total exports. A 2011 global study by the BBC reported that entrepreneurs were 'most supported' in Indonesia. The country wears the crown for being the world's best place to start a business with the U.S, Canada, India and Australia following suit. Conversely, Colombia, Egypt, Turkey, Italy and Russia were the least entrepreneur-friendly. These results are reflective of the positive sentiment generally shared by Indonesian entrepreneurs, who are critical contributors to the country's status as the world's 18th most powerful economy."
About Kebab Turki Baba Rafi
Kebab Turki Baba Rafi is one of Indonesia's premier food chains, with almost 900 outlets across the country. The brand was founded by Hendy Setiono, recipient of Ernst & Young's 2009 Entrepreneur of The Year, who was also named by Business Week as one of Asia's Best Entrepreneurs Under 25. In the '2012 Best Franchise Award', Kebab Turki Baba Rafi ranked 3rd, ahead of local and international brands such as McDonalds, Pizza Hut, Starbucks, California Fried Chicken and non-food franchises such as Kumon. Beyond the expansion into Malaysia, Kebab Turki Baba Rafi is now focused on expanding into The Philippines, Thailand, Vietnam, Brunei Darussalam, Hong Kong and other Asian markets.