Mo'men Group (Egypt) Signs 20 Unit UAE Franchise
28 Feb 2010 - Following the signing of master franchisee agreement with the Mo'men Group, an Egypt based fast food giant, Al Islami today launched the Mo'men chain of restaurant in the UAE.
The first Mo'men outlet started operations at the launch ceremony held in Sharjah.
With an initial investment of 50m into the Mo'men UAE franchise, which spans over 20 years, Al Islami, a leading halal food producer in the Middle East, plans to open 20 outlets of Mo'men across the UAE in the next three years.
Al Islami's latest franchise and acquisition of Al Farooj Fresh chain of restaurants doubles the strength of company's hospitality and quick-service-restaurant portfolio. Al Islami business portfolio that will support to strengthen Mo'men includes: Meat Shop, a fresh and halal meat store network; Al Islami Cart on-the-go sandwiches and hotdogs kiosk and a franchise system for young entrepreneurs to acquire; Ready-To-Eat (RTE) product range; Green's, a vegetable and fruit range; Aladdin, a kids food range.
Saleh Abdullah Lootah, the CEO at Al Islami Foods.
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