World Franchise Associates - Building Franchise Business Worldwide

« BACK TO NEWS

New Master Franchisee to Kvik (Denmark) Asia

05 Apr 2017 - As the month changed to April, Danish kitchen company Kvik also changed their Master Franchisee in Asia. On Friday 31 March 2017 Kvik threw a launch party at their Kvik Thonglor Store in Bangkok to welcome new Master Franchisee, Iain Flitcroft.

Having put together a new franchise strategy under the name Team Asia, Iain Flitcroft hopes to bring cool kitchens to everyone in Asia.

“What I hope to achieve is to grow the business, to sell more kitchens, because as we say; everyone deserves to have a cool kitchen. So that is the aim. Everyone should have a Kvik kitchen,” says Filtcroft.

Having worked for the UK based company, Manhattan Furniture, for 30 years, Iain Filtcroft has plenty of experience with the kitchen industry. For the last 10 years, Flitcroft has also worked closely with Thailand, where he has had a back office and have therefore been going back and forth a lot.

He is now looking forward to a future with Kvik and says he is absolutely confident that it will be a great success.

“The products are great, the quality is great, the designs are fantastic, so it is just really about making sure that alongside that the customer experience, the services, the journey we take the costumers on is second to none compared to the competition, and getting that message out as wide a possible,” he says.

As Iain Flitcroft spoke to the many people who filled the store at the launch party, he also impressed the crowd with doing part of his speech in Thai. Afterwards he joined the famous Chef Chumpol, who was cooking delicious appetizers for the party attenders, and people were eagerly gathering around him to uncover some cooking secrets and taste the beautifully presented food.

The launch party seemed a success, and Flitcroft is hopeful that it will reflect to the future of Kvik in Asia.

“We want to consolidate the outlet we have now and support them to sell more. We will look strategically for where the next location should be. Thailand is our number one priority, so we will probably be looking to the north, certainly Chiang Mai, probably Udon Thani, but also thinking more strategically how we leverage metropolitan Bangkok.”


ScandAsia.com

« BACK TO NEWS

FranSpeak

Subscribe to FranSpeak and receive free, monthly news and features about international franchising.

f

International Franchise News.International Franchise News.

© World Franchise Associates Ltd 2016. All rights reserved. info@worldfranchiseassociates.com
UK Company No. 6203737. 26 York Street, London, W1U 6PZ. +44 (0) 8446 698 980

Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.