26 Apr 2010 - The Grooming Company (TGC), the founding company of the increasingly popular grooming concepts – N.Bar, 1847, JetSet & Tilia & Finn – will soon launch a franchise program to export its home grown brands to cosmopolitan cities around the world.The Grooming Company, which owns the four concepts, was founded in 2001 by UAE businesswoman and entrepreneur, Negin Fattahi-Dasmal, who remains its Executive Chairwoman. Negin created the pioneering concept of a high-end nail care that came to life as N.Bar.
The instant success of N.Bar, one of the UAE’s most recognizable brands, was soon followed by the launch of 1847, the male grooming lounge, JetSet, a high end hair care concept and Tilia & Finn, a distinctive beauty lounge for natural beauty. N Bar is Middle East’s first chain of nail treatment bars, it has been in business, since 2001.
With an overwhelming response to its concepts and the consequent success, The Grooming Company planned international expansion through franchise operations, requests for which have inundated the company since it commenced operations. All such franchising inquiries are being professionally addressed by The Grooming Company’s appointment of an international franchise consulting company, which is helping to expedite making its concepts widely available around the world.
Commenting on the impending launch of the franchise program, Yunus Armien, Projects & Business Development Manager at TGC said, “With personal grooming options having moved from being a luxury to a necessity, investing in the grooming industry makes for a sound investment. And being the grooming leader in the region, this marks a significant milestone for us and opens up greater opportunities to strengthen our regional and international presence”
The Middle East already has a large number of franchise companies operating, however, a significant portion of them are international companies. The Grooming Company is one of the home grown brands.
A large number of the franchising inquiries are GCC (Gulf Cooperation Council) concentrated with many more pouring in from Europe, North & South Africa, Iran, Russia, Pakistan and India. The Grooming Companies will aim at locating international master franchisees, with a strong and successful entrepreneur profile, to look at expanding these brands.