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Wingstop (US) Opens 30 Locations in Malaysia

28 Apr 2017 - Wingstop Restaurants has entered into an international expansion agreement with The Great Fundamentals Sdn. Bhd. to open 30 franchise locations in Malaysia over the next six years. The first will open later this year, according to a company press release, that said the franchisee has been a successful entrepreneur and operator within the local food and beverage and entertainment sectors since 2001.

The creator of the franchisee's business has previous experience leading AUM Hospitality, which has various local brands such as The Library Coffee Bar, The South East and Ichiban — The Izakaya, as well as franchise right for Johnny Rockets, Quiznos and Singapore-based, Franco.

"We look forward to partnering with The Great Fundamentals in the development of these 30 new Wingstop locations," Wingstop President of International Larry Kruguer, said in a news release. "Our success in Southeast Asia since first launching in late 2013 has generated over 30 locations across Indonesia, Philippines and Singapore with great consumer reaction and buzz about the brand. Malaysians are passionate consumers of chicken and this market will enhance our presence in the region while further fulfilling Wingstop's mission to ‘Serve the World Flavor.'"

Malaysia will mark Wingstop's ninth international market outside of the United States. The brand recently announced openings later this year in Saudi Arabia, Colombia and Panama.

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