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Edible Arrangements (US) Launches Aggressive International Expansion Campaign

29 May 2017 - With more than 1,300 locations in the U.S. and six countries, Edible Arrangements to focus on expanding its global presence

Edible Arrangements, the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements and treats, today announced plans to aggressively expand its international presence as part of a renewed focus on growing the brand worldwide.

“We are very excited about the potential to increase our presence internationally,” said Edible Arrangements founder and CEO Tariq Farid. “My vision has always been for Edible Arrangements to become a source of happiness for people around the world — whether it is the surprise of an arrangement arriving to celebrate a special occasion, a group of friends grabbing a fresh fruit smoothie, frozen yogurt or fruit treat on a hot summer day, or the opportunity for someone with an entrepreneurial spirit to realize their dream by opening their very own Edible store. And now, more than any other time in history, we have the opportunity to make that vision become a reality thanks to the emergence of a true global marketplace.”

The international growth will be accomplished primarily through a mix of territory and master development agreements. As part of the initiative, Edible Arrangements has selected World Franchise Associates to help identify prospective development partners specifically in the G.C.C, MENA and South East Asia markets.

“World Franchise Associates is delighted to be working with Edible Arrangements to develop the G.C.C., MENA and South East Asia markets,” said Paul Cairnie, CEO of World Franchise Associates. “The Edible Arrangements franchise is a compelling combination of a unique business proposition, proven system, powerful branding and multiple revenue streams.”

A unique franchising model, Edible Arrangements offers a lower upfront store investment cost, adaptable menu and venue designs with multiple revenue streams and proprietary supply chain and technology platforms. This allows Edible Arrangements the flexibility to seamlessly move into new markets while still remaining true to the brand’s identity and values.

"We have a tremendous opportunity for passionate franchisees interested in helping us expand our brand throughout the world,” said Tony Pavese, president of Edible Global. “The popularity of fresh fruit-based products is universal, spanning all cultures, and we look forward to becoming the global leader in delivering products that make customers say ‘WOW,’ in all languages.”

Edible Arrangements is currently enjoying a strong increase in new franchise sales following recent concept innovations, including a new store prototype that features a sleek, colorful design and an expanded Edible To Go product line, featuring all-natural, fresh fruit smoothies, chocolate Dipped Fruit™, Froyo Fruit Blends™, fresh fruit salads, sundaes, parfaits, and treats. Strengths like these are part of the reason Edible Arrangements was recently ranked one of the 10 Best Franchise Investments by Forbes magazine and one of the Top Global Franchises for 2016 by Entrepreneur magazine.

More information about Edible Arrangements products, locations and international franchise opportunities is available at Global.Edible.com.

Additional information about Edible Arrangements in the United States is available at edible.com.

ABOUT EDIBLE ARRANGEMENTS
With more than 1,300 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Edible Arrangements® store locations also carry the company's rapidly expanding Edible To Go® line which features all-natural, fresh fruit smoothies, chocolate Dipped Fruit™, Froyo Fruit Blends, fresh fruit salads, sundaes, parfaits, and treats. Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements’ fresh fruit arrangements, chocolate Dipped Fruit™, fresh fruit smoothies, and more can be enjoyed at franchise locations worldwide. Gifts can be ordered online at edible.com, by phone at 1-877-DO-FRUIT, or through any local Edible Arrangements store.

ABOUT WORLD FRANCHISE ASSOCIATES
World Franchise Associates www.WorldFranchiseAssociates.com is an organization with expertise in enabling franchisors to enter new international markets and assisting qualified candidates acquire area-development, multi-unit, master and multi-country agreements. The company organizes an international calendar of Franchise Forum and Franchise Connect events, publishes World Franchise Review magazine and maintains the www.worldfranchisecentre.com website. World Franchise Associates has offices in Europe, the MENA region, CIS, South East Asia and North America.


Edible Arrangements

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