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NOVUM Hotel Group (Germany) Agreement with K1 Immobilien Group

16 May 2017 - The NOVUM Hotel Group is signing a contract with AccorHotels and K1 Immobilien Group and proves once again that franchising must never be underestimated if you want to expand successfully.The former office building at the Franzensbrückenstraße 26 in 1020 Vienna will shortly be refurbished by the K1 Immobilien Group to become an ibis Styles. ibis Styles represents the fast growing design brand of the ibis family standing out for their locations in city centers.

The well-selected ibis Styles’ location is only minutes away from Messe Wien and situated in close vicinity to the Prater and the Donaukanal – a most attractive place for business people as well as tourists. If everything goes according to plan, 2018 will see the opening of the new hotel with 102 rooms to welcome their guests.

During the course of last year the NOVUM Hotel Group has not only added a substantial number of franchise agreements to its portfolio but continuously surpasses those targets set by themselves. It was only last year that David Etmenan, Chief Executive Officer & Owner, envisaged to achieve 85 hotels until 2020. By now the number has already risen to a proud 139 hotels within the NOVUM Hotel Group – and still counting. ‘Apart from the agreement with AccorHotels we are also actively negotiating with further partners, with a view to take over further hotels with franchise agreements at home and abroad and to speed up growing even further,’ explains Etmenan.


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