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Impresa Hospitality (India) to Develop Maroosh (India) Internationally

22 May 2017 - Impresa Hospitality is planning pan India and overseas expansion of its Maroosh brand with 300 restaurants in the next five years, a top company executive said.

"Currently we have 15 outlets under Maroosh brand, which is a quick service concept restaurant that fuses Lebanese and Indian cuisine. We have another eight outlets in the pipeline under master franchise route this year.

"Going forward, we are targeting to have 300 Maroosh restaurants in next five years both across the country and overseas," Impresa Hospitality Managing Director and CEO Ketan Kadam told PTI here.

Impresa Hospitality has signed a master franchise agreement with Franchise India for Delhi-NCR and Bengaluru targeting to open 105 outlets in three years, he said.

"We have also signed with Franchise India for Maroosh restaurants in Singapore and Hong Kong. We are looking at similar opportunities for rest of the country as well as overseas market for our Maroosh brand," Kadam added.

The company has signed a master franchise agreement with Lalin and Co for three restaurants in Sri Lanka, he said.

It also has a non-disclosure agreement (NDA) with an Abu Dhabi-based company for merger-cum-expansion in the GCC (Gulf Cooperation Council) nation, he added.

Talking about its FMCG plans, Kadam said the company has started back-end production of curries, marinated chicken and sauces, among others, under the Maroosh brand with a third- party vendor.

The products will not only be used as raw material in the Maroosh restaurants, but will also be sold as ready-to-cook gravies, sauces and ingredients, he said.

"In the first phase, we will sell our back-end production line through e-retail across the country. In phase two, we will also go offline with big retail brands," he added. PTI SM NRB ABM




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