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Real Madrid (Spain) Will Open Their First Themed Restaurant in the U.S.

04 Jul 2017 - Real Madrid, the World’s Most Power Soccer Brand, Will Open Their First Themed Restaurant in the U.S. in Downtown Miami 12,000 square foot Real Madrid Café will serve as prototype for ongoing regional expansion MIAMI, FL, USA (June 29th, 2017) – Real Madrid, the world’s most powerful soccer brand, announced the opening of the first Real Madrid Café in the U.S. in downtown Miami.

Located at 340 SE 3rd St., within Met Square, the 12,000 square foot, two-story facility will feature a restaurant, bar, Real Madrid themed merchandise store and a VIP Lounge. It is expected to open in early 2018.

“The Real Madrid Café will be a true iconic themed destination,” said Juan Gervas, President of American Franchise Group (AFG), which has a partnership agreement with Real Madrid throughout the Americas. “While we are looking at numerous other locations in the region, there had to be a ‘first’, and downtown Miami was clearly the most appropriate destination.”

One of the world’s most recognized sports brands, Real Madrid is the soccer icon of the world. The team is distinguished for having the most followers in the world.

American Franchise Group will be actively expanding the Real Madrid Café brand to other cities throughout the Americas over the next five years, and is in the process of identifying locations in several other key markets.

“In choosing Met Square, Real Madrid Café will be adding one of the world’s most iconic brands to downtown Miami’s most dynamic and exciting restaurant and entertainment developments,” adds Kevin Lurie, Principal of Creative Realty Group, LLC, a commercial real estate organization that negotiated the transaction on behalf of Real Madrid Café. “We are extremely pleased to be working with American Franchise Group on their expansion program.”

Downtown Miami continues to establish itself as a true global urban destination, with a population of almost 90,000 residents - a 150% increase since 2000 and still growing, consisting mostly of young professionals.

“Real Madrid’s brand recognition is nothing short of compelling,” states Sofia Alonso, Marketing Director for American Franchise Group. “The city is a mosaic of nationalities, with a strong preference for soccer as its favorite sport. Additionally, Miami is in the midst of a boom in gastronomy, bringing people from all over the world, thus making it very easy for us to choose it as our first location in the U.S.”

About American Franchise Group

With its roots in Spain, American Franchise Group (AFG), has been successfully operating in Miami, Florida for more than ten years, marketing emblematic brands such as Lizarran, a Spanish-based restaurant focusing on Mediterranean cuisine, and now as an official partner with Real Madrid in the Americas. AFG is a company owned by an investment group with business interests in Europe and the United States since 2004. The company has 35 years of experience in the investment industry and currently it has a young ambitious team that develops worldwide recognized, profitable and sustainable brands.

About MDM Group

Founded in 1990, MDM Group’s vision has been driven by a desire to bring the highest quality amenities and brands to underserved urban markets, including the neighborhood around Dadeland Mall, Brickell Avenue and most recently, Miami’s downtown core. Soon it will embark on another game changing project, the development of the Marriott Marquis Miami Worldcenter Hotel & Expo Center within the Miami Worldcenter project in the Park West area of downtown Miami.


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