World Franchise Associates - Building Franchise Business Worldwide


Lina's Paris (France) Continues International Expansion

06 Jul 2017 - According to their objectives, LINA’S development team moved forward two additional stores.

Seoul, in heart of the charming and picturesque area of Insadong. With 60sqm and 35 seats, the average sales per day are €2000 to €2500; sales occupation for coffee and beverages are more than 50%! This opening following the LINA’S corner in Seoul Art Center. LINA’S Paris counted 11 restaurants in South Korea.

Doha, in the brand new mega mall Doha Festival City. 90 seats, 250sqm, this is the biggest LINA’S store worldwide. Despite the sensitive timing for opening in Qatar, forecast are still optimist with €1.8M for year 1.

This is 3 main locations in S1 2017 for LINA’S including one in Paris, located in the Arche de la Défense rooftop!

LINA’S Paris is a French concept mid-way between a French café and a quick service restaurant. Founded in 1989, the concept is identifiable by the customers and based on 4 distinguishing factors and competitive advantage:
Full range of French preparations such as breakfast menu, sandwiches, salads, hot dishes, soups, fresh juice, homemade sorbet and pastry
A comfortable environment with lounge area, free wifi, free press and a very Parisian atmosphere and ornament
Creative and authentic French recipes
Healthy, fresh and high quality products & preparations. Organic or gluten free offer is proposed in some countries

Worldwide development:
LINA’S Paris is already implanted in 6 countries: France, Lebanon, Qatar, South Korea, Colombia and Martinique Island with nearly 50 restaurants. They are an ambitious development plan for the next years in Europe but also Middle East, South East Asia and Americas. They are still looking for partners to develop the brand locally and has announced plans to grant development rights to qualified franchisees worldwide.
LINA’S will be in MAPIC CHINA in Shanghai the 28th Aug., setup a meeting!

Lina's Paris



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