World Franchise Associates - Building Franchise Business Worldwide

« BACK TO NEWS

Bouchon Bakery (US) Signs Franchise Agreement for Middle East

31 Jul 2017 - International retail franchise operator M.H. Alshaya Co. has announced its franchise partnership with Chef Thomas Keller to launch the first three Bouchon Bakeries outside the United States in Dubai and Kuwait this year.

The first Bouchon Bakery opened in July 2003 by Keller, the award-winning American chef, restaurateur, and cookbook author, as a place that would foster community and provide one-of-a-kind breads in Yountville, California. Keller is the first and only American chef to have been awarded simultaneous three star Michelin ratings for two different restaurants. He currently holds seven Michelin stars: three at Per Se, three at The French Laundry, and one at Bouchon Bistro.

Bouchon Bakery has been Thomas Keller's unique take on a French boulangerie, offering sandwiches, quiche, soups and salads, as well as a wide range of artisanal viennoiserie, confections, pastries, tarts and cookies both French and American in influence. With locations across the U.S. in Napa Valley, Beverly Hills, Las Vegas and New York.

"As we expand outside the United States, we are pleased to partner with Alshaya, which has a track record of successfully franchising international brands. Together we will make Bouchon Bakery an outstanding destination for our Middle East guests and visitors alike. I'm eagerly looking forward to our official debut," Chef/Proprietor Keller said, commenting on the new partnership.

Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co. said: "We are very pleased to partner with Bouchon Bakery, which has a well-deserved reputation for excellence, under the leadership of Thomas Keller. We look forward to introducing this innovative dining experience to customers in the Middle East and anticipate an exciting future together."

M.H. Alshaya Co. has been an international franchise operator for over 75 of the world's most recognized retail brands including Starbucks, H& M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, Victoria's Secret, Boots, Pottery Barn and KidZania. The company operates over 3,400 stores across diverse customer sectors: Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment. Alshaya's stores can be found in markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 47,000 people from over 120 nationalities.


Modern Restaurant Management

« BACK TO NEWS

FranSpeak

Subscribe to FranSpeak and receive free, monthly news and features about international franchising.

f

International Franchise News.International Franchise News.

© World Franchise Associates Ltd 2016. All rights reserved. info@worldfranchiseassociates.com
UK Company No. 6203737. 26 York Street, London, W1U 6PZ. +44 (0) 8446 698 980

Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.