World Franchise Associates - Building Franchise Business Worldwide

« BACK TO NEWS

BRUXIE (US) Opens First International Location in South Korea

16 Aug 2017 - Bruxie, creator of The Original Fried Chicken & Waffle Sandwich, has taken its concept international with the opening of a restaurant in Seoul, South Korea. With its headquarters based in Orange County, California, where it opened its first location almost 7 years ago, Bruxie’s 8th location is now open inside Seoul’s Lotte World Mall.

“International expansion has always been a goal of ours – there’s no denying the broad appeal of Bruxie’s original Fried Chicken & Waffle Sandwich,” explained Bruxie CEO Anthony Smith. “By identifying a great operator as our franchisee in South Korea, we have been able to replicate the excitement and energy that accompanied our U.S. debut in 2010.”

The domestic and international expansion for Bruxie is led by a management team with Chief Executive Officer Anthony Smith and Chief Financial Officer Scott M. Miller and Bruxie Founder & Chef Kelly G. Mullarney. South Korea locations are in partnership with franchisee Jae Jung of Bold 4 Ltd., who plans to open 10 Bruxie locations, with the next one opening in November 2017.

Bruxie in Seoul, South Korea is located at Lotte World Mall in the Songpa District (300 Olympic-ro, Sincheon-dong, Songpa-gu, Seoul, South Korea). For more information, please visit www.bruxie.com.

About Bruxie

Bruxie has redefinied a food lover’s staple: Fried Chicken & Waffles is now an easy-to-eat, fresh-to-order sandwich. Home of the Original Fried Chicken & Waffle Sandwich, Bruxie presents the food community with a fast-casual dining experience like no other – fun, unexpected and irresistible.

In addition to a menu of inspired sandwiches that feature fresh-baked waffles instead of bread, Bruxie features fresh, flavorful salads, locally produced old-fashioned cane sugar sodas, real Wisconsin frozen custard, shakes, sundaes, and floats. Bruxie proudly serves its own custom crafted coffee made from a proprietary blend of 100% fair-trade imported beans.

Bruxie currently has the following locations:

Southern California
Orange – Old Towne
Brea – Downtown at Birch Street Promenade
Chino Hills – The Shoppes at Chino Hills
Huntington Beach – The Strand on 5th
Irvine – Heritage Plaza Center
Santa Monica – 3rd Street Promenade

Nevada
Las Vegas – The Park

International
South Korea – Seoul (Lotte World Mall)

All Bruxie locations are open daily for breakfast, lunch, dinner, and dessert.


RestaurantNews.com

« BACK TO NEWS

FranSpeak

Subscribe to FranSpeak and receive free, monthly news and features about international franchising.

f

International Franchise News.International Franchise News.

© World Franchise Associates Ltd 2016. All rights reserved. info@worldfranchiseassociates.com
UK Company No. 6203737. 26 York Street, London, W1U 6PZ. +44 (0) 8446 698 980

Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.