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Acai Brothers (Australia) Plan Global Expansion

23 Aug 2017 - SUPERFOOD franchise Acai Brothers is eyeing rapid national expansion, as well as potentially taking their brand global.

The Queensland based company was co-founded by former athletes Sam Carson and Ben Day, who opened their first store in 2014.

The pair, who grew up in the Redlands, have overseen a rapid expansion of their business with 27 stores now across the country, employing more than 200 people.

Mr Carson said there would be 30 (mostly franchised) stores in Australia by the end of the year, and the company had plans for 60 by the end of 2018. As well as their emphasis on health and wellbeing, the company has become known for its humorous and cheeky videos, with more than 21,000 followers on Instagram.

Mr Day said the pair quickly recognised the role social media could play in boosting their brand awareness among their target demographics. “Our aim is to be different, but to also be relatable,” he said

“Health food can be a bit of a touchy subject. We want to promote positive body image and we do it by having a laugh at ourselves.”

Mr Carson said the brand had doubled in size in the past year.

“Our goal has always been to eventually expand beyond Australia, we’ve had some discussions with people in Asia,” he said. “We do have come potential opportunities in America and in Europe, and soon we will take some international trips to further explore those opportunities.

“Eventually we would like to have 200 Acai Brothers around the world.”

The Courier Mail



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