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REDTAG (UAE) Contiunes International Expansion

31 Aug 2017 - REDTAG one of the GCC’s leading value fashion retailers has announced plans for further expansion of its international footprint and is actively looking for master franchise partners to grow and develop their trendy value concept stores worldwide.

Since 2012 after its first successful franchise store opened in Yemen, REDTAG’s international franchise business has rapidly grown to 23 stores across six countries with three more countries to be added to the REDTAGportfolio very soon. REDTAG’s current franchise operations are in Uzbekistan, Iraq, Egypt, Nigeria, Yemen, and Tunisia, With Algeria, Pakistan and Kazakhstan opening soon.

REDTAG is open to consider development in any country where they don’t have existing franchise partners with franchise agreements in place, but has prioritised the Southeast Asian and Eastern European regions as well as undeveloped countries in the MENA region. Countries that currently top REDTAG’s wish list for expansion include Philippines, Malaysia, Indonesia, Thailand, Singapore, North Africa, Sub-Sahara Africa.

REDTAG’s ‘plug and play’ franchise model is easy to operate and they provide their franchise partners with a ready-to-go business that allows them to focus on customers and sales, while REDTAG supports them with management expertise, merchandising systems, buying power and existing infrastructure.

REDTAG’s dedicated product merchandisers work closely with its franchise partners to optimize sales and product efficiencies. REDTAG product experts routinely conduct thorough in-season and post-season merchandise performance reviews to supply their franchisees with products that meet what their market demands. REDTAG’s Central Distribution Center in Dubai, UAE, provides the advantage of consolidation from suppliers across the world to ensure maximum supply chain efficiency.

REDTAG franchise partners are inspired entrepreneurs who have well-established companies with local knowledge and expertise in their retail markets. These attributes, supported by their financial capacity to fully develop their territories using REDTAG’s tried and proven franchise model, lead to strong, successful partnerships and profitable outcomes.

Based in Dubai, the REDTAG International Bussiness Support Team provides its franchise partners with guidance and expertise through every step of the ‘ onboarding’ process – from the initial business plan feasibility study to site selection and store design – and through ongoing, daily operations, thereafter. REDTAG’s comprehensive staff training program and detailed franchise operations manual help to ensure that its franchise partners are well equipped to maximize their returns using the RETAG business model.

REDTAG is part of the larger group BMA International, an industry leader across the MENA region. For over 25 years, BMA has proven its ability to develop and grow strong retail concepts, showing regional insight and a distinct understanding of consumer needs. Starting with large format value retail stores in the 1980s, BMA found early success with 29 stores operating under a variety of brand names. Identifying a niche in value fashion and homeware, BMA repositioned its brands under the REDTAG label in 2006. From its first store in Abu Dhabi, REDTAG’s presence has expanded rapidly to over 190 stores.

REDTAG is passionate about fashion, and aims to give its shoppers access to the latest trends at great prices. Since its inception in 2006, its exclusive collections of apparel and home decor have been designed to appeal to every member of the family. REDTAG’s product ranges are presented to their customers through a friendly, personal shopping experience, and their promise is to be...always fashionable, always affordable.

REDTAG appreciates the importance of providing shoppers with an enjoyable experience in-store and is committed to exceeding the expectations generally associated with value fashion brands. REDTAG’s new format stores reflect the way REDTAG wants to engage its customers – with honest pricing and friendly staff in an inspiring retail setting. REDTAG works hard to ensure that its customers always feel good and look great. REDTAG’s products are aimed to deliver the highest quality, design, and value.

On 11 October 2016, REDTAG was recognized as the “Most Admired Retailer of the Year: Affordable Fashion” at the annual Images Retail ME Awards 2016, winning against a very competitive set of respected value fashion retailers. On 16 November 2016 REDTAG yet again received another award as the “GCC Best Employer for 2016” at the prestigious Employer Branding Awards, held at The Address, Dubai Mall. This was the second regionally accredited award for REDTAG in 2016 and also proof of how dedicated the REDTAG team is in achieving their mission “To make REDTAG the preferred fashion and homeware brand in the region, consistently providing its customers with updated fashion and an exceptional and affordable shopping experience.”




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