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Wayback Burgers (US) Launches Newest Location in Casablanca, Morocco

13 Nov 2017 - Area Developers Youssef Elmrani and Moutie Benhamza Bring America’s Favorite Hometown Burger Joint to the Kingdom of Morocco

Wayback Burgers, America’s favorite hometown burger joint and one of the nation’s fastest growing burger franchises, opened its newest store in Casablanca, Morocco on November 6, 2017. This is Wayback Burgers’ first location in Morocco and in areas surrounding Maarif.

The newest Wayback Burgers store is owned by Youssef Elmrani and Moutie Benhamza and is located at 10 Bis Rue Ibn Yala Al Ifrani, Maarif, Casablanca. Both business management and marketing graduates, Youssef (who worked five years as a travel agent) and Moutie (who worked seven years as a marketing manager), bought the rights to develop 8 Wayback Burgers restaurants in Morocco.

The business partners expect to have three stores operating in the west region by the end of 2019 and plan to open 2-3 more annually in the coming years. Each of the stores, including this one, will open with Wayback Burgers’ brand-new look – an exciting new “classic cool” in-store design that expands upon the “Wayback Way” and appeals to all generations.

Youssef and Moutie say Wayback Burgers was the perfect fit for their first entrepreneurial journey because they love the company’s culture and community first values.

“After researching our local food and beverage industry, we found most customers love burgers, so choosing Wayback Burgers was an easy decision,” said Youssef.

“We know for a fact that most competitors use frozen beef patties, so we knew we’d be introducing something with a serious competitive advantage in Wayback Burgers,” added Moutie. “We know we’ll be serving the best burgers in Morocco and we’re excited to get started!”

Wayback Burgers Director of International Development, Jason Murawski, is impressed with Youssef and Moutie’s success to date and believes the company’s fast casual burger concept is a perfect fit for Casablanca and surrounding Moroccan communities.

“We are thrilled Youssef and Moutie are opening our first Moroccan Wayback Burgers location in Casablanca” said Murawski. “After working tirelessly to build their resumes and reputations, Youssef and Moutie both possess the perfect skill set to run a successful Wayback Burgers location. Plus, they are deeply committed to their community and support countless local organizations. We expect Youssef and Moutie to flourish as Wayback Burgers owners/area developers and we look forward to helping them develop new locations throughout Casablanca, Morocco.”

About Wayback Burgers

Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for cooked to order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time—when customer service meant something and everyone felt the warmth of the community.

Wayback Burgers currently operates in 28 states with over 142 locations nationally and internationally in Argentina, Brunei, Malaysia, and Saudi Arabia. Through its executed master franchise agreements, Wayback Burgers plans to open in 35 provinces/countries in the Middle East, Northern Africa, Argentina, Pakistan, Brunei, The Netherlands, Bangladesh; Alberta, Ontario, Manitoba and Saskatchewan, Canada; and Kuala Lumpur, Malaysia, with pending letters of intent sent out to South Africa and the UK.


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