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Element Fresh (China) Wins Global Award for Innovation

24 Nov 2017 - Element Fresh, the Shanghai-based casual dining leader, has been awarded the Most Innovative restaurant brand, by the Global Restaurant Leadership organization, which recently held their annual conference in Dubai. The conference brings together the top brands in the global restaurant industry, including American and international franchisors and operators.

Several awards were given to restaurants that excelled globally and achieved success by crossing boundaries, staying ahead of consumer demands and enhancing operations. The other recipients included Domino’s Pizza for Development and Jollibee for Community Service.

Formulated in 2002, today’s Element Fresh has nearly 40 restaurants, mostly anchored in Shanghai and Beijing, and starting to grow internationally. Most recently, it launched its franchising program, seeking to align with F& B-focused companies in key global centres. “We’ve engaged companies who view our cosmopolitan brand as complimenting their existing portfolio and are aligned with our ‘live fresh’ ethos” added Paul Barbone, Director of International Franchising.

The famous, flavour-filled menu infuses most dishes with superfoods, which people are seeking to add more of to their diet, and see more in their dining options. The seasonal menu innovation cycle provides further opportunity for customers to try health-fuelled ingredients. “We are passionate about fresh food, great taste, and quality ingredients; making ‘eating right’ easy for our guests. People from dozens of countries come to us every day for our diverse menu and seasonal touches,” says CEO Frank Rasche.

To learn more visit www.elementfresh.ORG which showcases their menu and operations. “There is tons of great info and videos on the site, which also provides much information to interested franchise partners,” says Paul Barbone, who added their goal is to be operational in many key cities, and grow their innovative brand with great franchisees.

About Element Fresh - Founded in Shanghai in 2002, Element Fresh is famous for its gourmet salads and fresh, made-to-order fruit juices & smoothies, a diverse continental menu including American-style breakfasts, multicultural appeal, a premium casual dining ambience and smiling customer service.

Element Fresh



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