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Domino's (US) Plans to Open 100 New Restaurants in Sweden

16 Jan 2018 - After a successful launch in Sweden in early 2017, pizza delivery giant Domino’s has announced an agressive expansion in the country with 100 new restaurants planned in the coming few years, the company says in a press release.

The American chain is first focusing on Skåne region in southern Sweden - where it entered the market last year - and will later take on Stockholm and Gothenburg. Every new restaurant will be looking to hire 15 to 20 new employees.

Initially, Domino’s will own all new restaurants, but there will be plenty of opportunities for franchisees to step forward in the next few years, according to the chain’s newly appointed Swedish Managing Director, Mats Åstrand.

Domino’s, the world’s leading pizza delivery chain, has 14,400 restaurants in 90 countries. The company now aims to become a household name in Sweden:

“Today, there are few brands in Sweden who can deliver [delicious] pizzas in 30 minutes time. That’s why we see there’s great potential in the Swedish market,” says Clive West, International Director at Domino’s.

If Domino’s other European expansions are anything to go by – it recently became number one in Germany – the Swedish pizza market may be seriously reshaped in the coming years.


Business Insider Nordic

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