World Franchise Associates - Building Franchise Business Worldwide


Amazing Jewelry (Denmark) Signs Master Franchise Agreement the Netherlands

09 Feb 2018 - Danish jewelry formula Amazing Jewelry will now also enter the Dutch market, after it had already entered the Belgian market last year. The “Zara of the jewelry industry” recently signed a master franchise deal and the first store will open in Utrecht.

First store in Utrecht The first Dutch Amazing Jewelry store will open its doors in the remodeled shopping center Hoog Catharijne in Utrecht. The Danish formula signed a master franchise agreement with Terence Jacometti and Hanna Twelkemeijer. “We want to be the Zara of our own industry with Amazing Jewelry”, founder Jasper Nielsen said, referring to the fact that the collection changes every three to four weeks. “We sell high-quality, hand-made jewelry priced 30 to 50 % lower than usual. We are currently opening stores all across Europe and we expect to open 100 stores in the next few months.

Amazing Jewelry opened stores in Antwerp and Brussels last year, with a specific interior design focused on millennials: cool and trendy, with plenty of experiences, including a selfie wall, smartphone charging stations, DJ sets and other events. The chain targets about fifteen stores in Belgium, but it is not clear how many it will open in the Netherlands. However, Nielsen (who previously helped found jewelry chain Pandora) has “high expectations and a lot of faith in our master franchise partner”.

Retail Detail



Subscribe to FranSpeak and receive free, monthly news and features about international franchising.


International Franchise News.International Franchise News.

© World Franchise Associates Ltd 2016. All rights reserved.
UK Company No. 6203737. 26 York Street, London, W1U 6PZ. +44 (0) 8446 698 980

Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.