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The Boparan Restaurant Group (UK) to Expand Internationally in Asia

13 Feb 2018 - The Boparan Group, which includes well known franchise brands Harry Ramsdens, Edís Diner and Giraffe World Kitchen, is looking to expand internationally in Asia.Boparan is actively looking for Master Franchisees or Area Developers who have the resources and franchise experience to maximise this exciting opportunity.

Harry Ramsdens, Edís Diner and Giraffe World Kitchen are all well known and loved UK brands. Following a series of acquisitions, the brands were brought together early in 2017 and have gone through an exciting re-brand and relaunch. All have been evolved, with new menus and fit out and also have exciting new assisted service and quick service options.

Brett Boyers, franchise director, Boporan Restaurant Group, explains: ďBoparan Restaurant Group is a growing family. Weíre a collection of restaurant brands that each carry their own personality, but share a passion for creating contemporary food and drink experiences that make people happy. Since we purchased these exciting brands last year, following a significant research programme, all have gone through a modernisation process and all have been successfully re-branded and relaunched. To enhance our offering, as well as the traditional full service format, we have developed additional formats that include quick service and assisted service models.

ďWe are delighted with the success of these brands, and as such have decided the time is right to expand further overseas. We are targeting Master Franchisees or Area Developers in Asia, who have the necessary funds and experience behind them to launch these brands and replicate and build on the UK success. Asia is a very exciting growing marketplace with huge potential. Investment levels will vary depending on seating capacity, etc and range from c£280,000 to £1.1 million per unit, plus Master/Area Developer fee, plus local training provision and marketing development costs.

More about the brands:

Harry Ramsdens

Harry Ramsdens is a great British institution and serves world famous Fish & Chips. It is the UKís longest established restaurant chain having first opened its doors 90 years ago. Harry Ramsdens has iconic branches right across the UK and Ireland, and is actively looking to increase its franchise presence internationally. Its core offerings, restaurants, QSRís and assisted service models, all offer an amazing opportunity to hit the ground running as a franchisee and enjoy continued success.

Even though Harry Ramsdens is a well known and loved UK brand, it has not stood still. It has evolved bringing a classic yet relevant style to its interior design, menus and marketing. While itís been serving world famous fish & chips to generations of families, it is also committed to satisfying a whole new generation with brand new tastes and has developed a strategy designed to ensure that service, quality, convenience and value are at the forefront of everything it does.

Giraffe World Kitchen

Giraffe World Kitchen brings together a passion for both food and travel to attract both pre-family and family guests hungry for new food experiences.

Itís vision has grown into this amazing brand with over 40 sites around the globe. Its aim is to provide great food and value in a friendly, professional environment and is well known as the number one hospitality-driven business in its field. In particular, Giraffe trades incredibly well, being able to offer delicious food throughout the day with its breakfast, brunch, lunch and dinner menus.

Giraffe restaurants are located in some of the UKís largest shopping malls, most attractive high streets and in all major airports. In 2012, it launched its first international Giraffe in Dubai International Airport followed by the Yas Mall in Abu Dhabi. It now has a 24 hour-a-day operation in some of the worldís largest airport terminals.

Edís Diner

Edís Diner has come a long way since what is now a London landmark opened in Soho back in 1987. A much-loved retro-American diner that recreates the feel-good experience through itís Americana all day menu, up beat and familiar service with a smile. Its breakfasts, infamous shakes, burgers and waffles make up its menu of diner favourites with broad appeal served morning through ítil night.

Youíll currently find Edís in major city centres such as London, Birmingham and Liverpool, in major department stores such as Selfridges and high footfall transport hubs such as Euston and Grand Central. Edís Diners are relaxed, stripped back and informal. Edís enjoys a loyal and engaged guest base and now has a total database of over 1 million active subscribers, a strong social media following and a vocal and engaged online community. The Edís Diner app has 150,000 active users and promotes a strong closed loop loyalty programme.



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