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Monnalisa (Italy) to Enter Indian Market

26 Feb 2018 - Italian luxury kidswear brand Monnalisa is set to enter India later this year with its first outlet in Delhi.

The brand, which is entering India through a franchise route, plans to open its first store by September this year.

"We plan to open first Monnalisa store in Delhi by September this year. Euro 4 million investment will go in setting up stores, inventory and marketing of the brand," PDM University CEO Chitresh Lather said.

This is the second attempt of Monnalisa to make inroads in the Indian market. In 2006, it had signed a licence agreement with an Indian company, but the deal did not go through.

Monnalisa is spread across 65 countries and is a leader company in the childrenwear high market segment. It competes with Armani Jr., Burberry etc. They have products that caters infants to teenagers for both boys and girls with average ticket size of Rs 8000-10,000.

The Times of India



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