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World Franchise Associates to Manage Major Initiative for the Government of KSA

07 Mar 2018 - The Kingdom of Saudi Arabia’s 2030 Vision Supports the Growth and Development of Franchising in the Kingdom of Saudi Arabia

In partnership with Amjad Arab Office for Commercial Services, World Franchise Associates has been appointed to manage the Saudi Franchise Launch & Activation Program under the direction of the Ministry of Commerce and Investment (MCI). This initiative is spearheaded by the General Small and Medium Enterprises (SMEA) Authority (Monsha’at).

The purpose of this initiative is to: 1) Make franchising a key driver for SMEA business in the Kingdom, 2) Build a thriving and sustainable franchise industry, and 3) Improve the franchise eco-system in the Kingdom in accordance with the Kingdom 2030 Vision Realization Program and the National Transformation Program.

The primary role of World Franchise Associates is to help achieve sustainable growth in the Saudi economy through the franchise business model. World Franchise Associates will oversee and execute upon program elements including:
• Conduct market research, and benchmark studies
• Coordinate seminars and conferences to drive awareness and education of franchising
• Launch a marketing awareness program including development of customized platforms for communications
• Organize trade missions and international exhibitions within Saudi Arabia

Martin Hancock, Chief Operating Officer for World Franchise Associates said, “We are excited to be a part of this innovative program to support the growth and development of the franchising industry now and into the future for Saudi Arabia.”

Eng. Amjad Arab, Amjad Arab Office for Commercial Services said, “As part of this initiative, World Franchise Associates will facilitate training sessions in different cities of the Kingdom with the participation of Saudi entrepreneurs, legal and franchise experts. To register or learn more about these sessions, please visit World Franchise Associates Forums and Events or follow SMEA (Monsha’at) on Twitter.”

About World Franchise Associates World Franchise Associates (, based in London, is an international franchise development consultancy, marketing and media company. Join us on social media: Twitter, Facebook, and LinkedIn.

About Amjad Arab Office for Commercial Service Amjad Arab Office for Commercial Service has built up a variety of partnerships and business collaborations aimed at achieving the business objectives of his companies, spread out across Franchising, Commercial Services, Real Estate, F&B, Construction, and Fashion.

World Franchise Associates



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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.