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Barr Soft Drinks (UK) Signs Franchise Agreement with Australian Company

13 Mar 2018 - Barr Soft Drinks has confirmed a new franchise agreement for UK and Ireland with Bundaberg Brewed Drinks, an Australian “craft-brewed premium non-alcoholic beverage company”.

The range will include Ginger Beer, Root Beer, Blood Orange, Lemon/Lime & Bitters, Peach and Pink Grapefruit flavours in 375ml glass bottles.

The company says Bundaberg Brewed Drinks has “carved out a unique position in the market in both its home markets of Australia and New Zealand, but also internationally in over 44 countries around the world”.

Jonathan Kemp, commercial director at Barr Soft Drinks, said: “Bundaberg’s range of drinks are bang on trend as premium adult drinks are in significant growth and within this, craft is primed to take off, just as it has done in other drinks categories.

“For any retailer looking to target adults, it will make an exciting addition to their soft drinks range.”

Bundaberg’s range will be available from April retailing at £1.50.


Talking Retail

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