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Better Homes and Gardens (US) Signs Master Franchise Agreement for AU and NZ

17 Apr 2018 - The US-based Better Homes and Gardens Real Estate brand will launch in Australia and New Zealand after striking a deal with real estate industry veteran Charles Tarbey to take on the master franchise agreement and roll out new agencies for the group.

The Better Homes and Gardens brand is already synonymous with a popular home entertainment television program and magazine in Australia and New Zealand.

The real estate division will offer real estate listings and promote its properties through the magazine, its database and TV and digital channels and in reverse, the group's website and magazine will also be promoted through agency shopfronts.

The Better Homes and Gardens magazine and TV program will be complementary to the real estate business because it offers lifestyle content such as styling, renovating and gardening tips as well as real estate sales and leasing services to homebuyers.

"This announcement marks a momentous point in Better Homes and Gardens Real Estate's strategic growth story in a milestone year for our brand," Better Homes and Garden Real Estate global president and chief executive Sherry Chris said.

"Better Homes and Gardens' lifestyle magazine brand has an unparalleled scope and reputation in Australia, as it does in the US."

Mr Tarbey, who will be responsible for the growth, marketing and operations of the Better Homes and Gardens Real Estate brand, will roll out the first agency by the end of 2018 and in New Zealand by 2020.

Mr Tarbey, who is also the chairman and owner of Century 21 Australasia, says initial inquiries across his network show a strong interest in the brand, which will operate differently to mainstream agencies.

"The franchisees affiliated with the new business will not only offer traditional real estate services but also what I would describe as a 'complete lifestyle experience' that leverages lifestyle content that complements and relates to Better Homes and Gardens magazine," he said.

"This offering, combined with the power of the media brand and the experienced real estate practitioners we expect to attract, gives us a high degree of confidence that the Better Homes and Gardens Real Estate brand will succeed in real estate like it has in so many other domains."

Mr Tarbey said an initial number of agencies had not yet been established.

In Australia, Better Homes and Gardens magazine is read by more than 3.5 million people. The international Better Homes and Gardens Real Estate agency network already has more than 11,500 affiliated sales associates in offices across the US, Canada, Jamaica and the Bahamas.


Financial Review

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