World Franchise Associates - Building Franchise Business Worldwide


Yellow Tie (India) Acquires Three QSR; Targets International Expansion

04 Jun 2018 - Yellow Tie Hospitality, a restaurant franchise management company, is planning to acquire five quick service restaurants (QSR) in small cities every year to scale up its operations, a top company executive said.

“We have a capex [capital expenditure plan] of ₹25 crore and we will be acquiring brands,” said Karan Tanna, founder and chief executive, Yellow Tie Hospitality.

“We are looking for brands from smaller cities like Siliguri or Vijayawada, which have distinct brand indicators but can be scaled up,” he said.

As part of this strategy, the company recently acquired three brands — Umraan, Wok This Way and Health Juice Centre. It is also planning to set up 100 QSRs in the next three years.

“We will have 15 outlets of Umraan, a kiosk and casual dining format, 15 outlets of Wok This Way, a kiosk and casual dining format and 25 outlets of Health Juice Centre, a kiosk, by the end of the year,” said.

“We have earmarked ₹15 crore to ₹17 crore for acquisition and expansion of these three brands,” added Mr. Tanna.

Overseas expansion

He said by 2019, the company would enter overseas market with Umraan in the Middle East and Wok This Way in South-East Asia.

Currently, the firm had in-house brands like Dhadoom and Twist of Tadka and BB Jaan, and had exclusive licence agreements for international brands like Genuine Broaster Chicken from U.S., Just Falalfel from Dubai and Wrapchic from England.

The company is now scouting for more global brands to become their master franchise. “We are in talks for rights with an American music club brand,” said Mr. Tanna.

The Hindu



Subscribe to FranSpeak and receive free, monthly news and features about international franchising.


International Franchise News.International Franchise News.

© World Franchise Associates Ltd 2016. All rights reserved.
UK Company No. 6203737. 26 York Street, London, W1U 6PZ. +44 (0) 8446 698 980

Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.