Middle East Franchise Review 2013 - page 11

MIDDLE EAST FRANCHISE REVIEW
9
Services
B2C
personal trainingandgroup fitness classes that
allowus togeneratehighand significant returns
onour initial investment.”
Onlya thirdofRetroFitnessowners are
owner/operators.The rest leave theday-to-day
operationof theclub to trustedmanagers and
staff,with theongoingassistanceof theRetro
Fitness corporateoffice.This allows franchisees
the freedom togrow theirownpersonal gym
empirewithout having tomicro-manage thedaily
duties inside theclub.
“RetroFitnesshas created simpleandproven set
of operations so that our franchisees can focuson
managing theirbusiness asCEOsof anetworkof
fitness clubs, rather thanbe tiedup in theday-to-
dayaffairs,” saysCasaburi. “We’vecreateda
RetroFitnessUniversitywhichuses a
combinationof hands-on, in-clubmanager
trainingandonline tutorials for24-7 reference.
Inaddition, technologyallowsour franchisees to
manage theirRetroFitness locations from
anywhere in theworld.”
Expansion in theUnitedStates is acceleratingat a
large rateasRetroFitness currentlyhasover100
unitsopenwithnearly100 indevelopment.The
next frontier for franchisegrowth is the
internationalmarket beginningwith theMiddle
East and slowlyexpandingacross theglobe.Retro
Fitness ispoised tomakeahuge splashoutsideof
theUSwith itsunique franchisemodel and
strong returnon investment sure tomake its
franchisepartners ‘fiscally fit’.
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