Middle East Franchise Review 2013 - page 3

MIDDLE EAST FRANCHISE REVIEW
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Contents
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Introduction
Introduction
Contents
Welcome toaspecialpublication fromWorldFranchiseAssociates
(WFA).MiddleEastFranchiseReview isour firstmagazine totally
dedicated toprofilingbrands thatarespecifically targeting theMiddle
East region for international expansion.Everybrandarticle in this
magazineanalysesacompany that isseekingsuitablecandidates to
spearhead theirconcept intoacountrywidenetwork.
TheMiddleEast region isdeservingofapublicationcompletely
focussedon its franchisesectorbecause it isperceivedbyglobal
brandsasoneof themostdynamicmarkets toestablish fastgrowing
networks. Equally, theMiddleEastmarkethas reacheda levelof
maturity in termsof locallydevelopedbrandsofworld-classquality
suchasTheNoodleHouse from the JumeiraGroup(UAE),Doner
Kebab(UAE),Maya laChocolaterieandShawaramaXpress
(Bahrain),Let’sPopcorn(Kuwait),HungryBunny(SaudiArabia)
andmanyother innovativebrands fromacross the region.
Acombinationofahighproportionofyoungpeople, agrowing ratioof
disposable income, andamaturingbusiness-to-businesssectorcreates
demandnot just for theproductsandservicesof international brands
butalso, amongMiddleEasternbranddevelopers, for theirproven
know-howandongoingsupport initiatives.
MiddleEastFranchiseReviewwill bedistributed toeveryattendeeat
theWorldFranchiseConventionwhichwill takeplaceat theGrosvenor
HouseHotel atDubaiMarinaon the29-30October.Withover100
MiddleEasternand international brandsbeingshowcased through
aseriesofmeetings, seminars, forumsandbrandpresentations,
alongside theMiddleEastFranchiseAssociationAwardsandakeynote
addressbyMarkKoprowskiofMarks&Spencer(seepage4 forhis
interview), theconventionpromises tobe thepremier franchiseevent
for theMiddleEast.
This title ispublishedbyWorldFranchiseAssociates, an international
franchisedevelopment,marketingandmediacompanywhichadvises
andassists international franchisorsdevelop intonewmarketsand
franchise investors looking toacquire franchisedbusinessbrands.
All thebrands featuredwithin thesepagesare representedbyWorld
FranchiseAssociatesand thecontactdetailsgivenoneachpagewillput
you in touchwith the relevant executivewhocanprovideprofessional
guidanceon thebrand’sprospectsand intentions inyourcountry.
Paul Cairnie
Publisher,
WorldFranchiseReviewandCEO,WorldFranchiseAssociatesLimited
Intro
1
WFATheTeam
3
Marks&Spencer
4
Food
6
News
7
FierceBrands
8
Robert Earl
20
Treats
40
Pakistan
55
Coffee&Tea
56
News
69
Services
70
Retail
90
News
91
MENAFA
98
Editor
StuartAnderson
Producer
JakeKidde-Hansen
Design
MarkEdwards,Designed
For subscriptionenquiriespleasecontact:
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