Middle East Franchise Review 2013 - page 6

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MIDDLE EAST FRANCHISE REVIEW
Interview
MarkKoprowski
Couldyougiveour readersapreview
ofwhat youplan to talkaboutat the
DubaiConference?
Mypresentationwill coverour vision tobecome
an international,multi-channel retailerwith
authority in the territories inwhichweoperate.
More specifically, Iwill focusonourongoing
progress inbuildingMarks&Spencer intoan
international organisationandourgrowth inour
focusmarkets. Iwill also lookat howweensure
wechoose the right businessmodel for each
market and the importanceof the franchise
model toour international growth strategy.
Asheprepared todeliver thekeynoteaddressat theWorld
FranchiseConvention inDubai,MarkKoprowski,Regional
Direction (EMEA) forMarks&Spencer, spoke toMiddleEast
FranchiseReviewabouthow theBritish retail superbrand is
committed togorwing itspresence in theMiddleEast
Visio
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