Middle East Franchise Review 2013 - page 8

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MIDDLE EAST FRANCHISE REVIEW
Food
FastCasual
Steak ’nShake
Franchise theAmerican
gourmet burgerbrand
Steak ’nShake isaclassicAmericanbrand
featuringpremiumburgersand shakes. In1934,
Steak ’nShakepioneered“betterburgers”hand-
craftingburgersmadewithcutsof steak.Our
Brand strength isdemonstratedbyU.S. industry
leading34%customer store trafficgrowth.
Operatingor franchisingover500 restaurants in
theU.S. andexpanding internationallywith the
recentDubaiMall opening in theUnitedArab
Emirates theBrandoffersauniqueopportunity
to prospective franchisees.
Steak ’nShake iswell-positionedasagourmet
burger chainofferingpremiumburgersat an
excellent value.Currently thereareeither fast food
chains selling lowqualityburgersat lowprices
or small, independent restaurants sellinghigh
qualityburgersat highprices.Ourniche is tooffer
premiumburgersat anexcellent value.
Steak ’nShake’smenuoffers the finest quality
hand-craftedSteakburgersmade from100%
pure,Halal beef andhavenopreservativesor
additives.Our friesarehand-cut fromonly the
freshest potatoes.Our shakesaremade the same
waywe’vealwaysmade them for80years–
all hand-dipped,with realmilk, combined ina
stainlesscontainerandpoured intoa tall frosted
glass, all toppedwithwhippedcreamandacherry.
Ourmilkshakeshavebeenvoted#1byZagat.
Today,wehaveelevatedour shakes toahigher
levelwithournewShakeBar, acosmopolitan
approach toprovidingdifferent beverages suchas
shakes, freshlymadegourmet coffee, latteand
espresso ina jovial, verycheerful and social
environment that combinesnostalgia forhand-
dipped shakesandexcitement for thenewdesign.
BiglariDesignprovidesmodular customized
restaurantdesign solutions for its franchisees.This
allows franchisees to select frommultipleoptions
tobest suit their site specific real estateneeds.
In thisnewcenturywhatwill setusapart from
our competition isBiglariDesign’screativedrive
toprovide the finestdesignandaesthetics inan
unmatched luxurious setting, combinedwith
Steak ’nShake’scommitment topremium,
highquality ingredients, distinctivepreparation
at lowprices.
With the international headquartersbased in
Monaco,Steak ’nShake isawhollyowned
subsidiaryofBiglariHoldings.BiglariHoldings
(BH:NYSE) isadiversifiedholdingcompany
with significant operations in the restaurant and
investmentmanagement businesses.Most
importantly,BiglariHoldingsare long-term
owners focusedon theBrand’s sustainabilitywith
apubliccommitment tonever sellSteak ’nShake.
With thebackingofBiglariHoldings,Steak ’n
Shake is seekingprovenmulti-unit restaurant
operators toprovide strong regionalmarket
knowledgeand fundmulti-unit launches in
targetmarketsworldwide.
Formoredetailspleasecontact:
ClassicAmerican
burgerbrand
CountryofOrigin
USA
TargetMarkets
MiddleEast, Europe, LatinAmerica,Caribbean,
Asia,Central America
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