World Franchise Review Summer 2014 - page 3

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Contents
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Introduction
Introduction
WORLD FRANCHISE REVIEW
Contents
With thepublicationof this thirdeditionofWorldFranchiseReview, it is exciting
and tremendously satisfying tobe reportingonnew international franchise
agreementsbeing signedbybrands featured inprevious editions.Case inpoint,
Steak ’n’ShakeSaudi Arabia,BucadiBeppoUAE,AquaTotsSaudi Arabia,
Earl ofSandwichQatar, FastSignsUAEandmanyotherbrands andnew
markets.
As franchisemarkets start tomaturebeyond the initial ‘first tomarket’ stage,
what reallycharacterizes themost excitingopportunities are thosewhichhavea
focuson innovationandcreativity.Theseconcepts trulybring somethingnew to
internationalmarkets.Our coverbrandTheKasehas this focus,with its in-store
personalization servicepositioning it at theepicenterof youngconsumer and
technology trends.
Consumer customization is alsoan innovationatWhichWichwhichhas
introducedauniqueordering systemwhichallows customers topersonalise their
order.Anhonorablemention too forSaladworks,which is combiningQSR/food
courtwith trends forhealthier eatinganddietaryawareness tooffermade-to-
order salads–againgiving thecustomer thepower toput theirown imprint on
theproduct.
Newbrandswithnew ideas leveragingnewproducts and technologies toprovide
newcustomer experiences. From the investorperspective it used tobeabout
‘howmany locations?’, now it’s about buying intoabrandat the start of its
20year lifecycle.
WorldFranchiseReviewwill bedistributed toeveryattendeeat theWorld
FranchiseForum&Exhibitionwhich takesplaceat theGrosvenorHouse
Hotel atDubaiMarinaon the20-21May.TheForum showcasesmore than
50 regional and international brands seekingdevelopment partners in the
MENAmarkets througha seriesofmeetings, seminars, forums andbrand
presentations, alongsideakeynoteaddressbyFurqanAthar,DirectorStrategy
&PlanningatMcArthur+CompanyShoppingCentreSpecialists (interviewed
in thismagazine).
This title ispublishedbyWorldFranchiseAssociates, an international franchise
development,marketingandmediacompanywhichadvises andassists
international franchisorsonenteringnewmarkets and franchise investors to
looking toacquire franchisedbusinessbrands.All thebrands featuredwithin
thesepages are representedbyWorldFranchiseAssociates and thecontact
dealsgivenoneachpagewill put you in touchwith the relevant executivewho
canprovideprofessional guidanceon thebrand’sprospects and intentions
inyour country.
Paul Cairnie
Publisher,
WorldFranchiseReviewandCEO,WorldFranchiseAssociatesLimited
Intro
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WFA’sGlobalNetwork 2
TheKase
6
WFATeam
7
FurqanAthar
8
Food
FastCasual
11
Food
QSR
21
Food
Treats
34
Food
Coffee&Tea
56
Food
CasualDining
55
Retail
63
Retail Services
73
Services
87
UpcomingEvents
93
MENAFA
94
For subscriptionenquiriespleasecontact:
Editor
StuartAnderson
Producer
JakeKidde-Hansen
Design
MarkEdwards,Designed
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