World Franchise Review Summer 2014 - page 4

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WORLDFRANCHISEREVIEW
WFA
Malaysia | Pakistan
WFA
Malaysia
Executive:
TroyFranklin
Marketoverview:
Ourofficecovers the10countries thatmakeup theAssociationof
SoutheastAsianNations (ASEAN), namelyMalaysia, Indonesia, the
Philippines,Singapore,Thailand,Brunei,Myanmar,Cambodia, Laos and
Vietnam.ASEANcovers a landareaequivalent to3%of theworld’s total
landareaandhas apopulationof approximately600millionpeoplewhich is
8.8%of theworld’spopulation. In2011 thecombinedGDPofASEANhad
exceededUS$2 trillion. IfASEANwerea singleentity itwould rankas the
eighth largest economy in theworld.
Franchiseactivity:
The respective franchise industries inMalaysia, Indonesia, thePhilippines,
SingaporeandThailandarewell establishedandanumberof leading
international franchisebrandshavebeendoingbusiness successfully in these
countries formanyyears.Thesecountries alsohaveanumberof successful
homegrownbrandswhicharedevelopingboth locallyand internationally
usinga franchisemodel. In recent yearsmoreopportunitieshave started to
develop inVietnam,Cambodia, andMyanmar as thesecountrieshave seen
sustained stabilityandeconomicgrowth.Whiledevelopment opportunities
vary fromcountry tocountry thereareopportunities for franchisingacross
thevarious sectorsof foodandbeverage throughout theentire region.
Opportunities for retail and service franchises alsoexist andaregrowing in
themoredevelopedcountries in the regionwitheducation related franchises
beingagoodexampleof a segment inhighdemand.Opportunities for
franchisors in the regioncould include franchising individual countriesor
franchisingmultiplecountries toa singlequalifiedandadequately
experiencedgroup.
WFA
Pakistan
Executives:
SamiMohabbat andBilalMuhabat
Marketoverview:
Pakistan’smarket potential cannot beoverlookedby international
franchisors and throughWFAwehavebeenable tohighlight lucrative
businessopportunities that exist inPakistan.With rising incomes anda
populationof nearly200million, Pakistan’s franchise industry is set togrow
at aphenomenal rate.
Over100 international brandshaveenteredPakistan in last 10years. Food
and retail franchiseshavebecome themost appealingbusiness concepts for
aspiringentrepreneurs,with the franchised restaurant segment growingat a
swift paceof 30-35%per annum. Pakistani investors arevery interested in
well-known international foodand retail brands, however franchising is
widespread inalmost all sectors suchas telecommunication, education,
beauty&wellness andconsumer services.
Franchiseactivity:
Ourofficehasworkedwithhundredsof entrepreneurs, businessgroups and
leadingmultinational brands todevelop various franchisebusinesses in
Pakistanandother countries, includingSteak ’n’Shake,Hardee’s,
FatBurger,Menchie’sFrozenYogurt,SecondCup,DonerKebab,Coffee
Planet,SmoothieFactoryandTheBagel BarCoffeeHouse.As apart of
WFAnetworkwehaveaccess tohundredsof international brandswhichare
ready toexpand their franchisenetwork intoPakistan.
WorldFranchiseAssociates isagrowingnetworkof franchisespecialistsofferingexpertise toboth international
brandsseeking franchisepartnersand local entrepreneursand investors looking for the rightbusinessconcepts
for their regions.Herearesomeof theWFAoffices’ latestbulletins fromhot franchisemarkets.
AsnapshotofWFA’s
globalnetwork
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