World Franchise Review Summer 2014 - page 5

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WORLDFRANCHISEREVIEW
WFA
Russia | Libya
Executives:
BashierAl-hadi andFaragSASaad
Marketoverview:
Thepotential inLibya ishuge.Thecountryhas apopulationof 6.4million
andhas the10th largest provenoil reservesof anycountry in theworld.
MostLibyanshavea significant amount of disposable income (average
annual income is$17,000).Thereare fewbigbrandsoperating inLibya,
yet theWestern trend for celebratingbirthdays,marriages, anniversaries and
childrenat foodandbeverage venueshas found itsway intoLibyanculture.
Theweather iswarmmost of theyear andpeoplewant placeswhere they
cangatherwith their families andenjoyadayout.
Franchiseactivity:
Themaincitieshavea rangeof international conceptsestablishedprimarily
in the fashion retail sector,mainlyUKbrands suchasMarks&Spencer,
Debenhams,Next andNewLook.Some foodandbeverageoperatorsare
present, suchasCinnabon,Mo’men,SecondCupand JohnnyRockets, but
there isadefinite lackof provision in thisareaandof particular interest are
theupper casual fast foodandcoffee shop segmentswhichhavea lot of
potential forgrowth.Weareworkingwithanumberof international
companies to secure local partnersand, throughourassociationwithWFA,
brandhuntershaveconfidence inus toassist them in finding thebest brands.
Executives:
GaryChaglasyan
Marketoverview:
TheRussianCommonwealthmarket isgrowing tremendouslyand there is
hugedemand forbrands that havea track recordand the structure inplace
to support franchisepartners inRussia. It’s important tounderstand the
Russianmentalityandenter themarketwithanaggressiveapproachand
expectations.Therearedifferent accountingmethods inRussiawhichaffect
the returnon investment and it’s important tobeable todealwith
complexities inhuman resources, government andbusiness relationships.
Franchiseactivity:
Themaingap in themarket is for top international foodandbeverage
brands, especially in the regionalmarkets.Aspart of theWFAnetworkour
office is in theprocessof finalizingagreements for anumberofUS
operators in this sector.
GaryChaglasyan
is anAmericancitizenwhomoved toMoscow in1995
to start theAmericanDinerCompany (ADC).Since thenMr.Chaglasyan
developedADC intooneof the largest restaurant groupsoperating in
Moscow. Franchised restaurants include theBrinkerGroup’sChili’sbrand
and JohnnyRockets.Nightclub franchisebrands includePlayboyCluband
Pacha.Ownbrand restaurants includeBeverlyHillsDiner (one is located in
theAmericanEmbassy inMoscow), Papa’sPlace,Tibet, Johnny’sPizza,
CasaAgaveand JazzCafé.
WFA
Russia
WFA
Libya
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