World Franchise Review Summer 2014 - page 6

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WORLDFRANCHISEREVIEW
WFA
UK |
Germany
WFA
UK
Executive:
JonCullen
Marketoverview:
Wehavedevelopeda strategy tohelp international brands findarea
developers capableof openingmultiple sites.WFA is able toprovidebrand
awareness amongpotential partners, plus expertise inmarketing, franchise
sales, property search, shopdesignand fit andproduct sourcing.Wecanact
as full operational support for local franchisees, removing the requirement
for the franchisor tobuildan initial infrastructure toenter theUKmarket.
Franchiseactivity:
Wecover theUKandEurope, butmost of our activity isworkingwith
overseasbrands looking toenter theUKmarket. For theUK the fastest
growingmarket is foodandbeveragebrands,while retail isbecomingmore
relevant againandnewoverseasbrands areof great interest.Over thepast
12monthswehaveconcludedagreements in theUK forSecondCup,
DonerKebabandSweetFactory.Weare looking to representmore food
andbeveragebrands at all levels, plus there is alsodemand for interesting
retail brands andwhitecollarbusiness and serviceconcepts.
WFA
Germany
Executives:
RaimondRoßleben
Marketoverview:
Franchising inGermany isbecoming increasingly important.Thedegree
of internationalizationof theGerman franchise sector is still lowcompared
tootherEuropeancountries, soGermanyoffers foreign systemsnumerous
attractivemarket entryopportunities.
Germanybecauseof itspopulation,wealthand steadily increasing
purchasingpower there is adesire for foreign franchisors in the service-
relatedareas. Inaddition, the federal government considers franchising
as adriving force for start-ups andcompanies inGermanyand supports
themcompletely.
Franchiseactivity:
According to forecasts, the salesof theGermanFranchiseeconomywill
growover thenext threeyearsby17percent toEUR70billion.Thenumber
of systemsoperating inGermany is still relatively low in international
comparison: InFrance, for example, thereare40percentmore franchisors
than inGermany.Above-averagegrowthopportunities exist in theareasof
homecare services including supervisionandcare, education / trainingas
well as in tradeandhealth.Only20percent of thenew systems inGermany
currentlycome fromabroad.
WorldFranchiseAssociates isagrowingnetworkof franchisespecialistsofferingexpertise toboth international
brandsseeking franchisepartnersand local entrepreneursand investors looking for the rightbusinessconcepts
for their regions.Herearesomeof theWFAoffices’ latestbulletins fromhot franchisemarkets.
AsnapshotofWFA’s
globalnetwork
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