World Franchise Review Summer 2014 - page 7

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WFA
WORLDFRANCHISEREVIEW
Iran |
HongKong
Executives:
AmirNabi andAliKadkhodaei
Marketoverview:
Iran isoneof the largest countries in theMENA regionwith its almost
80millionpopulationof anoverwhelminglyyoungpopulation, andhas
been rankedasoneof the largest economieswith largenatural resources
of oil andgas.
TheconsumptionofF&Band retail is veryhighat 77BillionUSD (2012)
only forF&Bmarketwhichcovers90%of domesticbrands.The franchise
market is completelyuntappedand there is ahugegrowthpotential for
franchiseactivities. Ahighpercentageof thepopulationarewell travelled
andawarenessof international brands is veryhigh.
Franchiseactivity:
Weareworkingaggressivelywithall theWFAbrandportfolio inorder to
find suitablebrandpartners.The first step is tohost the firstFranchiseExpo
inTehran inorder to launchandactivateWFA in thismarket officially.
Therearechallenges inorder toenter thismarket for international brands
whichourofficeand team inTehran ishighlyconfident that, togetherwith
theWFA teamand support globally,wewill overcome inorder to secure
investors and brandpartners in Iran.
Weareagreat believer that Iranwill beoneof thebiggest growthareas for
franchising in theWFA-world.
Lookat Iranas anopportunity, anddo so todayeven if itmeans changing
your lenses.Don’twait until themidst of themad rush in2015, because that
wouldbe too late!
WFA
Iran
WFA
HongKong
Executives:
StuartNielsen
Professionalprofile:
Stuart is a seasoned industryprofessionalwithover18years’
experience in thehotel, foodandbeverage sector,working inbrand
andconcept development andoperations.Hehas spent thepast
13yearsworking inDubai andHongKong.
Stuart’sprevious rolewas atCondeNast InternationalRestaurants
developing further the licenses for theRestaurantDivision
internationallyworkingout ofHongKong.Hedevelopedconcepts,
designandoperational brandkits forVOGUECafe /Club /Bar,
GQGar,TatlerClubandWiredCafeand signed14 trademark
licenceagreementswithnewpartners inglobalmarkets.
Prior to that heworked for InterContinentalHotelsGroup inDubai
asRegional F&B forMiddleEast&Africa.Heprovideda foodand
beverage resource/mechanismandconceptual design sourceaspart
of thebranddevelopment, designandengineering team.
AsWFAHongKong,Stuart is the leading franchiseprofessional
in thecountry representingWFAclients and forming relationships
with local investors.Healsoofferskey services assistinghospitality
brands inconcept development andexecutive search, recruitment
andplacement.
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