World Franchise Review Summer 2014 - page 8

6
WORLDFRANCHISEREVIEW
SpecialtyRetail
TheKase
Celebratingunique
individualityandcreativity
Centredaroundahugelypopularproduct forwhich
anyonewithasmartphoneor tablet isacustomer,
TheKasecombinesa largeproduct rangewith the
ability toofferbespokepersonalisation to itsscores
ofwalk-inand returncustomers.
Its successboilsdown toa simpleproposition:
locating ideal high street or shoppingcenter sites
inwhich to retail itspopular rangeof fashionable
andcustomisedmobilephoneand tablet
accessories.DevelopedbyEuropeane-commerce
retail companypixelmania.com, since its launch
in2012TheKasehas rolledout 140boutiques
acrossFranceandhasopened locations in four
morecountries.
Whilemanycustomers aredrawn inby thewide
rangeof stylisedphonecases andother
accessories– includingexclusivecollections
createdby its communityof designers–TheKase
sits apart fromcompetitors through its in-store
personalization service.Eachboutiquehas a
digitalworkshopwherecustomers cancustomize
their smartphoneor tablet caseswith theirown
designsbrought in fromhomeor selected from
the store in15minutes.
“TheKase is recognised for its fashionableand
customisablegadget accessories, butwhat the
brandcelebrates areunique individualityand
creativity, reflected through its characteristic
cases,” says thecompany. “TheKase is turning
thisworldwideopportunity fromacommodity
market toa fashionaccessory industrywhere
customers areenjoying repeat purchases– like
in the fashion industry– tomatch the trendand
match their ever changingmoodand taste.”
With800million smartphones sold in2014and
themarket projected todouble in thenext two
years,TheKase’spremiumproduct line is suited
toanycountryandanycustomer. Full training
isprovided fromoneof itsbases inEurope, the
USAorSingapore topreparemaster franchise
investors todevelop theirnationalmarket ina
threeyear timeframe.
Customizable
smartphoneand tablet
accessory retail
Formoredetailspleasecontact:
CountryofOrigin
France
TargetMarkets
MiddleEast, Kuwait,Qatar,Bahrain,UAE,
Oman, Lebanon, Jordan, Iraq, Kurdistan, Egypt,
Libya,Morocco, Tunisia, Algeria, Pakistan,
Azerbaijan, Kazakhstan
1,2,3,4,5,6,7 9,10,11,12,13,14,15,16,17,18,...98