World Franchise Review | Autumn 2014 - page 11

9
WORLDFRANCHISEREVIEW
Food
Casual
Dining
MaisonMathis
Food from theheart ofEurope
Paying tribute to the richheritageofBelgian food
culture,MaisonMathis is anall-daycafeconcept
bornout of the traditional Europeanbakery.
Inspiredby thebest ofmanyEuropeancuisines,
MaisonMathis combines an invitingatmosphere
full of ‘joiedevivre’withamenu to savour
throughbreakfast, lunchandafternooncoffeor
to takeawayandenjoy.
DevelopedbyBelgianmulti-brand franchisor
Creneau International,MaisonMathiswas
established in2012at thebusiest airport in the
world,Hartsfield-Jackson inAtlanta,USA.
Thecompanyhasgranted international franchise
rights in theUAE,where two locations arenow
trading, and is seeking toexport itsEuropean-
themedcafeconcept across theGCC,Asia,
Australiaand theUSA.
“MaisonMathis is aplacewherewe treasureand
shareour culinary legacy,” reflectsCreneauCEO
WernerVanherle. “Thebrand isbuilt around the
pleasureof enjoying life, the joyof sharinggood
times andbeautiful things.This is a richconcept
withhugepotential on the internationalmarket.”
Creneau International hasdevelopedadiverse
concept to suit avarietyof locations, from
residential areas tobusinessdistricts and in-hotel
dining sites. Full staff training isprovidedaspart
of the franchisepackage, includinganon-site
visit byaBelgianmasterbaker forbackof house
set up, front of house service, baristaand
management trainingand fullmarketingand
communications campaigns.
Quick implementationand fit outwill enable
investment or foodandbeveragegroups to
achievea rapid roll out ofmultipleunits, all
offeringpremium, fresh, simpleandhonest food
from theheart ofEurope.
Europeanbakery-style
café formulated for
internationalmarkets
Formoredetailspleasecontact:
CountryofOrigin
Belgium
TargetMarkets
Saudi Arabia,UAE,GCC,HongKong,Singapore,
China, Aisa, Australia,USA
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