World Franchise Review - Spring 2015 - page 10

Steak ‘nShake is thepioneerof oneofAmerica’s
most populargourmet burgers. Its100%certified
premiumSteakburgers aremade from the finest
topgrademeat,withnopreservatives, hormones
or antibiotics, and itshand-cut fries are thin,
crisp, never frozenandmade toorder fromonly
the freshest potatoes.Thispremiummenu,
supplementedwitha rangeof award-winning
hand-dippedmilkshakes, hasproven tobea
massive success in itsdomesticmarketplacewith
over530 restaurants andmore than20,000
employees.
Steak ‘nShake is seeking to replicate this success
on the international stageand in2013, to support
its international franchiseexpansionprogram, the
companyopenedadedicatedEuropeanoffice
employingnowclose to30employees.
Operational procedureshavebeendeveloped to
support franchisepartners inall areas, including
training,menu, design, supplychain,marketing
andother functional areas.
Thisofficehas enabled thebrand toestablishkey
units inCannes,Marseilles, Ibizaand,most
recently, inKuwaitCity.Therearecurrentlymore
than120 international Steak ‘nShakeunits
committed fordevelopment inEurope, the
MiddleEast,NorthAfricaandPakistan.
80yearheritage
In1934Steak ‘nShakepioneered theconcept of
a“betterburger”byhand-crafting itsburgerwith
cutsof steak, creating theSteakburger.Over80
years thebrandhasbecomeoneof themost
recognizedand loyalty-sustainingnames in the
restaurant business.
TheSteak ‘nShakebrandmeans freshness and
quality.Thecompanycontinues to servea fresh,
highqualityproduct, sourcing the finest quality
ingredients andmaking themeal in front of the
customer toemphasizecleanliness, freshness,
qualityandwholesomeness.
Withover350,000clients visitingSteak ‘nShake
daily in theUS, thebrandgenerates system-wide
salesof nearlyonebilliondollarsby sellingmore
than110millionSteakburgers annually, aswell as
more than80millionportionsof fries and60
millionhand-dippedmilkshakes.
Five-year surge
In2008 thecompanywaspurchasedbySardar
Biglari, chairmanandCEOofBiglariHoldings, a
diversified listedholdingcompanywith significant
operations in restaurants and investment
8
WORLDFRANCHISEREVIEW
Food
FastCasual
Steak ‘nShake
GourmetBurgers
‘Steak’ your claim in theburger
revolutionand ‘shake’ thingsup!
Formoredetailspleasecontact:
Premiumgourmet
burger restaurants
CountryofOrigin
USA
TargetMarkets
MiddleEast, Europe,NorthAfrica,worldwide
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