World Franchise Review - Spring 2015 - page 17

15
WORLDFRANCHISEREVIEW
Food
FastCasual
Potatopia
ThePerfectMeal
Something for everyone
Takeoneof themost versatile foodsenjoyed
around theworld– thehumblepotato–andbuild
around it anextensiveproprietarymenu, stylish
branding, a flexibleandattractive food retail
concept andprofessionallydevelopedoperating
systemsandyouhavePotatopia, oneof thehottest
F&Bbrands tocomeout ofNewYork inyears.
FoundedbyAllenDikker in2011, Potatopiahas
quicklygeneratedbuzzandafterproving the
popularityof its concept amonghyper-critical
NewYorkers thebrandhas embarkedupon
franchiseexpansionwithover20operations set
toopenby theendof 2015.
“Potatopia is about choices,” saysDikker.
“Wehaveawide selectionof all-natural quality
gourmet ingredients andadistinct approach that
changes thewayour customers thinkabout
potatoes.Theycancreate theirownmeal or enjoy
ourmost popular combinations, all ofwhich
featurenatural cut potato styles, fresh toppings,
flavorful extras and signature sauces tocreate
aperfectlybalancedmeal.There’s something
for everyone.”
Ingredients suchas locally sourcedvegetables,
herbs, cheeses, bacon, steak, chicken, egg, vegan
chili andproprietaryhousemade sauces
complement the fried, chipped, baked, smashed,
curlycut, augratin, shoe string, crinkledand
sweet potatooptions toprovidemass appeal
across all cultureandagegroups.
“WhatmakesPotatopia standout from its
competition is the synergybetweenhavinga
strongbrand identityanddelicious foodgiving it
theunique long lasting sustainability in the food
retail space,”Dikker adds. “There is trulynothing
in themarketplace that’s exactlyPotatopia, there
arebakedpotatoconcepts, french frybars, but
not a truepotatobasedconcept.
“Potatopiahas the trainingprograms, support
systems andoperatingprocedures inplace to
support international franchiseexpansionand
is seekingprospectivepartnerswithmarketplace
knowledge, operational resources andability
to scale.”
Potato-focusedquick
serve restaurant that
fits inmall kiosks,
inlines, andhas a
catering side to the
concept aswellwith
NewYork styleappeal.
Formoredetailspleasecontact:
CountryofOrigin
USA
TargetMarkets
MiddleEast,UK,UAE,Canada,China, India,
PacificRimRegion, EasternEurope
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