World Franchise Review - Spring 2015 - page 19

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WORLDFRANCHISEREVIEW
Food
FastCasual
DonerKebab
Designed for themodernconsumer
Ina short spanof time,GermanDonerKebabhas
carveda strong fan-following for itsbrand in the
UAEwith itshigh standards inqualityandunique
brandproposition.EverythingaboutGerman
DonerKebab isdesigned toappeal to themodern
consumer.From itsmagnificentlycool interior
designwith smooth linesandbrushedmetal, to its
marketingof ahealthieralternative to the
traditional donerusing100%veal, lamband
chicken fillings (whicharealso100%halal), the
concept is ready togoglobal.
2014hasbeena landmarkyear thathaswitnessed
thebrandgrow from strength to strength.The
signingof a20-unit franchiseagreement,which
wasdone inearly2014,wasexecutedwithanear
100percent success rate, as15GermanDoner
Kebaboutletswereopenedacross theGCC region
alone.Thus, kickingoff anambitious journey for
thecompany, achievingworldwidegrowth.Thanks
toa robust franchisingmodel builton thevirtuesof
a fun, friendly, youthful andenergeticquick service
restaurant, takeawayanddeliveryconcept into
Asia,Africa, theAmericasandEurope.
Theproduct isprovidedwith funpackaging ina
livelyenergeticatmosphereat aprice thatoffers
excellent value.TheGermanbrandestablished its
flagship franchiseoutlet inDubai’s JumeirahLake.
Today thebrandhasa strongpresenceacross the
emirateswith15outlets in theUAEalone.Over
thecourseof2015,GermanDonerKebab is set to
open13outletsacrossUAEwith10of those in
Dubai alone, locatedat JBR,Burjuman, Jumeirah
Road,SheikhZayedRoad tonamea few locations.
Thecompanyestablished its first restaurant in
Berlin in1989and itsoperations inGermanyand
Dubai.ThepopularityofGermanDonerKebab
hasbeen immense leading thebrand intoSweden
and theUnitedKingdom in2014.With talks in
advance stage for theGermancasual delicacy to
open shop in theUnitedStates.
FarshadAbbaszadeh,CEO,GermanDonerKebab
commented: “Weareproudofour franchising
model, andmore sobecause somanyvalued
entrepreneurshavecome forwardand supported
us. If youconsiderour reach, it isnot just inDubai
orUAE.But theMiddleEast andEuropehave
beenknockingourdoors tobring thebrand to
their shores.However, itdoesnot end forushere;
wearecontinuallyexpandingaswe look to take the
uniqueGermanDonerKebab toeverycornerof
theearth.”
Furthermoreheattributes the success to“creative
approach to thecompany’s imageanddetail
presentation.”Thisapproach iscertainlyobvious in
itsbeautifully styled interiorswhichappeal toboth
youthand familymarkets,whoarealsoattracted
by thepricepoint and thequalityof theproduct.
Regional variationsof theubiquitousDonerKebab
areenjoyedacross theworldbutGermanDoner
Kebabdifferentiates itsproduct through its
commitment to fresh, quality, halal ingredients.
Themeat fillingsare100%veal, lambandpure
chicken fillets sourcedby thecompanydirectly, the
vegetablesare freshand locallyproduced, thebread
speciallypreparedand the recipe isaunique
‘fusion’ of traditional spicesand innovativecooking
processeswhichhasbeendevelopedover two
decadesand isacloselyguarded secret.
Aquick service
restaurant concept
witha freshproduct
that ispriced to
appeal to families
and young consumers
CountryofOrigin
UnitedArabEmirates
TargetMarkets
NorthAfrica, Levant,
Europe,SouthEastAsia
Formoredetailspleasecontact:
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