World Franchise Associates Team

World Franchise Associates works with investors seeking to secure the rights to international retail, food and service brands, and with established and emerging franchise brands seeking to recruit international licensees.

Company Directors

Paul Cairnie

CEO

Founder of World Franchise Associates. 25 years of international franchising experience encompassing development, marketing and media in North America, Europe & Middle East markets. Member of the Advisory Council for the Global Restaurant Leadership Conference.


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Martin Hancock

COO North America

Martin's extensive experience includes facilitating international development in over twenty countries for brands in all sectors of franchising. Martin currently advises multiple US Brands on global development strategy. Martin is a regular speaker on Global Franchising at International Franchise events and serves on the International Franchise Association (IFA) International Committee.


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Troy Franklin

COO South East Asia

Troy has more than 25 years of experience in senior executive positions in international franchising and business development working directly with and consulting for both franchisors and master franchisees. Troy's experience spans across multiple regions including extensive experience in the Asia Pacific Region.


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Sary Hamway

COO Middle East

Winner of the International Franchise Association Award and many International & Regional Trophies. Sary has accumulated experience of over 30 years in the restaurant franchising business. Recognized as an international authority on franchising in the Arab World, he currently speaks at major franchise seminars and other related events around the globe.


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Christopher Brinkley

Director Franchise Investor Relations

Founder member of World Franchise Associates. His franchise experience goes back to 1996 in staging the UK's National Franchise Exhibitions over 4 years and being linked to the organisers of international franchise events in the US, Europe and the Middle East. As well as directing World Franchise Associates's own international franchise events, he is Director of Investor Relations to support the Company's growing portfolio of international Brands in Europe, the MENA Region, Asia, Latin America and the Far East.


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Jake Kidde-Hansen

CTO

Founder member of World Franchise Associates. Jake's career includes project management with the United Nations in East Africa and tourism management and marketing in Kenya. Over 19 years experience designing and creating websites, his innovative approach ensures World Franchise Associates stands out from the crowd.


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Country Associates

Yuliya Bilous

Yuliya Bilous

Retail Director

Director of Retail. Experienced senior professional with a diverse background in marketing, business development and management

Elvin Hajiyev

Elvin Hajiyev

Azerbaijan

Director of Franchising, Azerbaijan. A young entrepreneur from Azerbaijan, educated at George Washington (USA) and Oxford University (UK)

Hesham Mourad

Hesham Mourad

Qatar & Egypt

Hesham boasts 17 years of International Trade, Management, Retail, Sales & Business Dev, OEM branding & Contracting in the GCC

Amjad Siddique

Amjad Siddique

Oman

A Business development, sales and operation expansion expert with more than 25 years experience delivering outstanding ideas in Oman

Gary Chagalasyan

Gary Chagalasyan

East Europe

Karen Gary Chaglasyan is the Founder, President and CEO of InterDining Group, leaders in the Russian market in the hospitality sector

Sandra Carrillo Massa

Sandra Carrillo Massa

Latin/South America

Managing Partner and Head of the Consulting Business Group of Grupo Nexo Franquicia Sandra has over 15 years of franchising experience

Fernando López de Castilla

Fernando López de Castilla

Latin/South America

Founding Partner of Grupo Nexo Franquicia, Latin America's # 1 franchise consultancy, promotes the franchise industry in Latin America

Phi Nguyen

Phi Nguyen

Indochina

Phi's experience spans over 15 years as a senior executive in international brand, retail, and franchise development based in Vietnam

Hsien Naidu

Hsien Naidu

Singapore

Hsien is Senior Practicing Management Consultant, founder of Astreem Consulting carrying out franchise dev in Singapore

Burang Riyadi Saleh

Burang Riyadi Saleh

Indonesia

Burang Riyadi is one of the pioneers in franchise consultancy, with franchise education and development programs developed in Indonesia

Sofia Leong Abdullah

Sofia Leong Abdullah

Malaysia

Sofia has 30 years of accumulated experience in design & construction, property management, services & hospitality and franchising

Jonathan Kwon

Jonathan Kwon

South Korea

Jonathan Kwon studied hospitality and started his career in the F&B industry in Britain, now based in South Korea in the franchise sector

Murad Alnasur

Murad Alnasur

Restonalysis FZE

Mr. Alnasur has extensive experience in the restaurant business and franchise model with 30 years in the US and over 12 years in the UAE

Thierry Rousset

Thierry Rousset

Europe

McDonalds, Burger King and Subway. Former Dunkin Donuts multi-unit franchisee with extensive knowledge in the France, Spain & Portugal markets

Dr Farag Saad

Dr Farag Saad

Libya

MD in mechanical engineering. An on going PHD. A goal of establishing major brands and promoting growth and regeneration in Libya.

Bashier Al Hadi

Bashier Al Hadi

Libya

Faculty of Economics graduate, performance improvement and executive at successful B&Bs, exceeded 20 years in business experience

Mike Pullen

Mike Pullen

South Africa

Expert in franchising and consumer market in South Africa, and all related strategies pertaining to expansion into the African continent

Mouhamed Lo

Mouhamed Lo

Senegal

25 years of experience in the USA, UAE, Senegal and the West African region in franchise development and business administration

Associate Consultants

Mark Avery

Mark Avery

Avery Global

Supply Chain Management

Venu Babla, M.Ed.

Venu Babla, M.Ed.

Franchise Mind USA

Franchise system strategy & development: Operations, Training, & Support systems

Mustafa Al Ansari

Mustafa Al Ansari

Entrepreneur

UAE Franchise Development

Ahmet Murtezaoglu

Ahmet Murtezaoglu

Consultant

QSR Training Executive, Turkey

World Franchise Associates - Team

Rich Backstrom

Rich Backstrom

Digital Content Management

Winona Gagan

Winona Gagan

Events Manager, World Franchise Associates

Fiona Perera

Fiona Perera

Business Development Manager South East Asia

Stephanie Thompson

Stephanie Thompson

International Franchise Development Manager

Olya Gundyak

Olya Gundyak

Senior Business Manager

Yuliya Nazarchuk

Yuliya Nazarchuk

Business Manager & Editor of FranSpeak

Davies Malesi

Davies Malesi

IT Developent

Maral Annayeva

Maral Annayeva

Forum Support Services

Mark Siscar

Mark Siscar

Digital Content Management