World Franchise Associates Team

World Franchise Associates Directors

Martin Hancock

Managing Partner

Martin's extensive experience includes facilitating international development in over twenty countries for brands in all sectors of franchising. Martin currently advises multiple US Brands on global development strategy. Martin is a regular speaker on Global Franchising at International Franchise events and serves on the International Franchise Association (IFA) International Committee.


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Troy Franklin

Managing Partner

Troy has more than 30 years of experience in senior executive positions in international franchising and business development working directly with and consulting for both franchisors and master franchisees across the various sectors of the franchise industry. Troy's experience spans across more than 70 countries and multiple regions including extensive experience in the APAC and MENA regions and across the Indian Sub-Continent and Europe.


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Christopher Brinkley

Head of Special Projects

Founder member of World Franchise Associates. His franchise experience goes back to 1996 in staging the UK's National Franchise Exhibitions over 4 years and being linked to the organisers of international franchise events in the US, Europe and the Middle East.


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Management Team

Yuliya Bilous

Yuliya Bilous

Business Development Director - Retail

Winona Gagan

Winona Gagan

Business Development Manager - MENA

Fiona Perera

Fiona Perera

Business Development Manager - APAC

Rich Backstrom

Rich Backstrom

Special Projects

Mark Siscar

Mark Siscar

Creative Manager

Maral Annayeva

Maral Annayeva

Special Projects

International Associates

Vasilis Chalkias

Vasilis Chalkias

Greece

Foodservice, Marketing and Franchise Consultant with a demonstrated history of 30 years experience in the foodservice and management consulting industry. Expert in Franchise Network Development and Strategic Planning.

Amjad Arab

Amjad Arab

Saudi Arabia

A highly successful entrepreneur Amjad has built businesses in multiple sectors including F&B and Retail. Amjad has hands on knowledge of franchising as the Saudi Arabia multi-unit Master Franchisee for four Children's fashion brands from Europe.

Khalid Mahdi

Khalid Mahdi

UK/Africa

Khalid has extensive experience in the SME and Franchising sectors in the MENA region, UK and parts of Africa.

Hesham Mourad

Hesham Mourad

Qatar

Hesham boasts 17 years of International Trade, Management, Retail, Sales & Business Dev, OEM branding & Contracting in the GCC

Saad Athar

Saad Athar

Pakistan

Saad, a Chartered Accountant and seasoned Retail professional has worked in UK, UAE, Qatar, Kuwait and Turkey and his experience spans over 18 years

Mamunur Rahman

Mamunur Rahman

Bangladesh

Mamunur is the Founder and CEO of EXPOPRO, a Private Trade & Investment Promotion Organization in Bangladesh

Phi Nguyen

Phi Nguyen

Vietnam

Phi's experience spans over 15 years as a senior executive in international brand, retail, and franchise development based in Vietnam

Seth Phadungpisuth

Seth Phadungpisuth

Thailand

A CFE holder and Managing Director of Gnosis Company Limited, Seth has 20 years of experiences in strategic planning, financial management, and franchise development. Seth is also a Franchise Standard Assessor and a franchise lecturer in Thailand

Hsien Naidu

Hsien Naidu

Singapore

Hsien is Senior Practicing Management Consultant, founder of Astreem Consulting carrying out franchise dev in Singapore

Chris Lim

Chris Lim

Philippines

Chris is the president of U-Franchise Sales & Management, the largest franchise matching company in the Philippines, supporting both local Read More

Ryan Russell

Ryan Russell

Myanmar

An American who has lived in Myanmar for several years, Ryan has founded several companies including Myanmar Business Answers which focuses on assisting foreign companies to enter into Myanmar

Sofia Leong Abdullah

Sofia Leong Abdullah

Malaysia

Sofia has 30 years of accumulated experience in design & construction, property management, services & hospitality and franchising

Burang Riyadi Saleh

Burang Riyadi Saleh

Indonesia

Burang Riyadi is one of the pioneers in franchise consultancy, with franchise education and development programs developed in Indonesia

Akihiko Koga

Akihiko Koga

Japan

Koga is the CEO of JFC Global Partners which has established a broad connection with Japanese franchisees for over 10 years through business matching and recruitment using Japan's biggest franchise portal website and franchise exhibitions.

Jonathan Kwon

Jonathan Kwon

South Korea

Jonathan Kwon studied hospitality and started his career in the F&B industry in Britain, now based in South Korea in the franchise sector

Stewart Germann (CFE)

Stewart Germann (CFE)

New Zealand

Stewart Germann is the founder of Auckland, New Zealand based Stewart Germann Law Office (SGL) a boutique law firm specialising in franchising, licensing and business law acting for franchisors in New Zealand, Australia, USA and the UK. Stewart is also the MD of The Franchise Coach in NZ.

Fernando López de Castilla

Fernando López de Castilla

Latin/South America

Founding Partner of Grupo Nexo Franquicia, Latin America's # 1 franchise consultancy, promotes the franchise industry in Latin America

Sandra Carrillo Massa

Sandra Carrillo Massa

Latin/South America

Managing Partner and Head of the Consulting Business Group of Grupo Nexo Franquicia Sandra has over 15 years of franchising experience