World Franchise Associates Team

World Franchise Associates Directors

Paul Cairnie

Chief Executive Officer

Founder of World Franchise Associates. 25 years of international franchising experience encompassing development, marketing and media in North America, Europe & Middle East markets. Member of the Advisory Council for the Global Restaurant Leadership Conference.


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Martin Hancock

Chief Operating Officer

Martin's extensive experience includes facilitating international development in over twenty countries for brands in all sectors of franchising. Martin currently advises multiple US Brands on global development strategy. Martin is a regular speaker on Global Franchising at International Franchise events and serves on the International Franchise Association (IFA) International Committee.


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Troy Franklin

Chief Operating Officer

Troy has more than 30 years of experience in senior executive positions in international franchising and business development working directly with and consulting for both franchisors and master franchisees across the various sectors of the franchise industry. Troy's experience spans across more than 70 countries and multiple regions including extensive experience in the APAC and MENA regions and across the Indian Sub-Continent and Europe.


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Christopher Brinkley

Director, Special Projects

Founder member of World Franchise Associates. His franchise experience goes back to 1996 in staging the UK's National Franchise Exhibitions over 4 years and being linked to the organisers of international franchise events in the US, Europe and the Middle East.


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Management Team

Yuliya Bilous

Yuliya Bilous

Business Development Director - Retail

Yuliya Dietz

Yuliya Dietz

Publishing Manager & Editor of FranSpeak

Winona Gagan

Winona Gagan

Business Development Manager - MENA

Fiona Perera

Fiona Perera

Business Development Manager - APAC

Rich Backstrom

Rich Backstrom

Digital Services Director

Mark Siscar

Mark Siscar

Digital Services Manager

Maral Annayeva

Maral Annayeva

Special Projects

International Associates

Thierry Rousset

Thierry Rousset

France

McDonalds, Burger King and Subway. Former Dunkin Donuts multi-unit franchisee with extensive knowledge in the France, Spain & Portugal markets

Cristel Eme

Cristel Eme

Scandinavia

Born in Denmark. Lived, studied and worked in Boston, San Francisco, Barcelona & Dubai. Grew-up in the fashion industry in family owned business with offices in Denmark, Portugal, Spain and Hong Kong. Worked with/for Top 500 companies. CEO, Managing Direc

Aleksander Eme

Aleksander Eme

Scandinavia

Result-driven international sales & marketing professional with an educational and professional experience in the media; filmmaking, directing, photography, editing, social media & marketing. Experienced with leading brands in FMCG businesses.

Gary Chagalasyan

Gary Chagalasyan

Russia

Gary is the Founder, President and CEO of InterDining Group, leaders in the Russian market in the hospitality sector

Elchin Abdullayev

Elchin Abdullayev

CIS Region

Elchin is active in franchising business across the CIS Region. His business interests include Visa Application Processing centres for the UK and he is well connected with the Chambers across the Region

Elvin Hajiyev

Elvin Hajiyev

Azerbaijan

Director of Franchising, Azerbaijan. A young entrepreneur from Azerbaijan, educated at George Washington (USA) and Oxford University (UK)

Amjad Arab

Amjad Arab

Saudi Arabia

A highly successful entrepreneur Amjad has built businesses in multiple sectors including F&B and Retail. Amjad has hands on knowledge of franchising as the Saudi Arabia multi-unit Master Franchisee for four Children's fashion brands from Europe.

Hesham Mourad

Hesham Mourad

Qatar

Hesham boasts 17 years of International Trade, Management, Retail, Sales & Business Dev, OEM branding & Contracting in the GCC

Bashier Al Hadi

Bashier Al Hadi

Libya

Faculty of Economics graduate, performance improvement and executive at successful B&Bs, exceeded 20 years in business experience

Dr Farag Saad

Dr Farag Saad

Libya

MD in mechanical engineering. An on going PHD. A goal of establishing major brands and promoting growth and regeneration in Libya

Mike Pullen

Mike Pullen

South Africa

Expert in franchising and consumer market in South Africa, and all related strategies pertaining to expansion into the African continent

Tushar Jolly

Tushar Jolly

India

Founder of Frantel Biz, India's fastest growing franchising company, Tushar is a promising leader in the Indian franchising fraternity

Saad Athar

Saad Athar

Pakistan

Saad, a Chartered Accountant and seasoned Retail professional has worked in UK, UAE, Qatar, Kuwait and Turkey and his experience spans over 18 years

Mamunur Rahman

Mamunur Rahman

Bangladesh

Mamunur is the Founder and CEO of EXPOPRO, a Private Trade & Investment Promotion Organization in Bangladesh

Phi Nguyen

Phi Nguyen

Vietnam

Phi's experience spans over 15 years as a senior executive in international brand, retail, and franchise development based in Vietnam

Seth Phadungpisuth

Seth Phadungpisuth

Thailand

A CFE holder and Managing Director of Gnosis Company Limited, Seth has 20 years of experiences in strategic planning, financial management, and franchise development. Seth is also a Franchise Standard Assessor and a franchise lecturer in Thailand

Hsien Naidu

Hsien Naidu

Singapore

Hsien is Senior Practicing Management Consultant, founder of Astreem Consulting carrying out franchise dev in Singapore

Chris Lim

Chris Lim

Philippines

Chris is the president of U-Franchise Sales & Management, the largest franchise matching company in the Philippines, supporting both local Read More

Ryan Russell

Ryan Russell

Myanmar

An American who has lived in Myanmar for several years, Ryan has founded several companies including Myanmar Business Answers which focuses on assisting foreign companies to enter into Myanmar

Sofia Leong Abdullah

Sofia Leong Abdullah

Malaysia

Sofia has 30 years of accumulated experience in design & construction, property management, services & hospitality and franchising

Burang Riyadi Saleh

Burang Riyadi Saleh

Indonesia

Burang Riyadi is one of the pioneers in franchise consultancy, with franchise education and development programs developed in Indonesia

Sopheak Ou

Sopheak Ou

Cambodia

A co-founder of Square & Associates, Sopheak is a marketing and business development specialist with more than 10 years experience

Bandith Im

Bandith Im

Cambodia

A co-founder of Square & Associates, Bandith has a degree in Entrepreneurship and 7 years professional experience working in F&B

Akihiko Koga

Akihiko Koga

Japan

Koga is the CEO of JFC Global Partners which has established a broad connection with Japanese franchisees for over 10 years through business matching and recruitment using Japan's biggest franchise portal website and franchise exhibitions.

Jonathan Kwon

Jonathan Kwon

South Korea

Jonathan Kwon studied hospitality and started his career in the F&B industry in Britain, now based in South Korea in the franchise sector

David Newport

David Newport

New Zealand

David has spent his entire adult life in sales, with the last 20 years in business and franchise sales in the New Zealand market

Fernando López de Castilla

Fernando López de Castilla

Latin/South America

Founding Partner of Grupo Nexo Franquicia, Latin America's # 1 franchise consultancy, promotes the franchise industry in Latin America

Sandra Carrillo Massa

Sandra Carrillo Massa

Latin/South America

Managing Partner and Head of the Consulting Business Group of Grupo Nexo Franquicia Sandra has over 15 years of franchising experience