World Franchise Associates Directors
Founder of World Franchise Associates. 25 years of international franchising experience encompassing development, marketing and media in North America, Europe & Middle East markets. Member of the Advisory Council for the Global Restaurant Leadership Conference.
COO North America
Martin's extensive experience includes facilitating international development in over twenty countries for brands in all sectors of franchising. Martin currently advises multiple US Brands on global development strategy. Martin is a regular speaker on Global Franchising at International Franchise events and serves on the International Franchise Association (IFA) International Committee.
COO South East Asia
Troy has more than 25 years of experience in senior executive positions in international franchising and business development working directly with and consulting for both franchisors and master franchisees. Troy's experience spans across multiple regions including extensive experience in the Asia Pacific Region.
Director Franchise Investor Relations
Founder member of World Franchise Associates. His franchise experience goes back to 1996 in staging the UK's National Franchise Exhibitions over 4 years and being linked to the organisers of international franchise events in the US, Europe and the Middle East. As well as directing World Franchise Associates's own international franchise events, he is Director of Investor Relations to support the Company's growing portfolio of international Brands in Europe, the MENA Region, Asia, Latin America and the Far East.