Businesses across the world are discovering that technology convergence is opening new sales and communication channels. Convergence technologies definitely leave scope for the production of new products or services – some that may never have been offered before. This presents enormous opportunities that businesses should certainly leverage and take advantage of considering how consumers’ landscape have also evolved and businesses need to adopt new ways to meet consumers’ demands. Realizing on this importance of “technology convergence”, it is time for us to think about how to respond and cope with the challenges that traditional retail businesses are facing today.
The International Franchise & Entrepreneurship Conference 2019 (IFEC) organized by Perbadanan Nasional Berhad (PNS) aims to provide a platform for industry players, entrepreneurs, business owners and government agencies in Malaysia to share their insights, knowledge, experience and ideas in the area of Entrepreneurship, Innovation and Value Creation. The conference will pave the way for entrepreneurs to discover what it takes to remain sustainable and how technology is shaping the franchise and retail landscape.