International Franchise Expo (IFE), brand for series of leading franchise events, is organized by MFV Expositions, sponsored by the International Franchise Association (IFA) and assisted by the Department of Commerce/US Commercial Service. Robert Cresanti, CEO of IFA, said, “IFA is very delighted to cooperate with MFV Expositions in different countries. We hope that IFA Shanghai will provide golden opportunities for companies interested in expanding their franchise business to China.”
The first IFE Shanghai, as a unique investment platform in the franchise industry in the Asia-Pacific region, will incorporate top brands and high-quality commercial resources at home and abroad. While introducing successful international franchise brands into China, it will also act as a gateway for leading Chinese brands to enter the international franchise market. IFE’s Asian debut will be held in Shanghai because of the great potential of the Chinese franchise market.