Join Juice Bars and Drink Healthy
14 Feb 2022 - Join Juice Bar is a lively project for a better life, a project that supports energetic people, “thirsty” for action, people who want to drink life to the lees! JOIN Juice Bars were created to bring something fresh to the modern urban culture, to welcome a different way of life-healthier, happier, more active and to offer to each and every one of us a customized experience of fun, in a friendly, young, full of life environment.
At the self-service bar you will be welcome by the most super-duper juicers in town! Always with a big smile and full of energy! Every day they serve the most eclectic, nutritional and highly creative, in terms of taste, freshly squeezed juices in Salonica, as well as a rich variety of healthy choices such as smoothies, yogurts, salads, sandwiches, snacks and exceptional coffee for you, who are always on the go. In this interview we find out more about Join Juice Bars from Giannis Mitrakos – Owner & General Manager.
1. How did you enter the franchise business?
I decided to enter the franchise business, after developing 4 company-owned stores, when I decided to expand the chain in a faster rate and outside my hometown. The trend for healthy lifestyle and healthy food was very strong and at the same time healthy food concepts were almost unknown.
2. Where and how did the idea of your concept come from?
I realized that healthy lifestyle, with sports and athletic life, high nutritional values and healthy food was a big trend. During my trips abroad, I saw the development of new food concepts emphasizing on health and I was highly attracted , because I was engaged in foodservice business anyway.
3. What inspired the brand name?
The word “Join” invites people to join us in our lifestyle, our philosophy, our way to live.
4. What is the story behind the brand’s logo?
The Join logo shows Atlas, from Greek mythology, carrying an orange. In Greek mythology, Atlas was a Titan, condemned to hold up the sky for eternity after the Titanomachy. However, now we are already moving to a new logo, a more modern and fresh version.
5. What makes your brand different from your competitors?
Join products are all freshly made on order. There is a big variety of healthy product categories, including the energy category with energy bowls and energy meals. Additionally there is lively music, energy vibes, casual ambience and atmosphere and warm and original smiles.
6. What are the essential qualities that you look for in a franchisee?
I want to cooperate with franchisees that are open-minded, trustworthy and possess passion for quality and excellence. And most importantly franchisees who are willing to join and share our philosophy and values.
7. How long does it take, on average, for your franchisee to realize their investment?
Normally, on average, 3 to 4 years.
8. What was the major challenge you faced in your career and how did you overcome it?
To open the first store in another city and specifically in Athens. I managed to do it through determination and commitment, high personal engagement, good teamwork, methodology and scheduling.
8.1 What is your best achievement?
The successful development of a new brand from scratch.
9. How does your business day start?
With morning gym or running.
10. What was your best moment throughout your franchise career?
The opening of the 2nd Join store, when I realized that the brand can grow and expand.
11. Where do you see your brand in the next 5 years?
I see it very well established in my country and growing in 5-10 countries worldwide.
12. Any tips you want to impart to our readers who want to be in the franchise industry?
Keep the vision from day 1, be patient, build strong human relationships and always be consistent on your philosophy and values.
The Franchise Talk