Jumeirah Group to Open Dunhill's Alfie's Restaurant Franchise (UK) in Dubai
10 Oct 2011 - Alfie's Dubai will open in January 2012, found alongside the new Dunhill store in the Boulevard at Jumeirah Emirates Tower. Alfie's is a place where people will want to spend time. A place where guests will feel relaxed and inspired, encouraged by a welcoming atmosphere and impeccable service.
Masculine, elegant and contemporary, it will reflect Dunhill's appreciation that luxury is not simply illustrated in product, but also in the finest experiences and lifestyle - from expertly prepared cocktails to a consummate dining menu, all enjoyed in the modern comfort of the brand's signature lounge surroundings.
Iconic and irreverent, Alfie's Dubai will be the third Alfie's - joining the Alfie's in the Dunhill Plaza 66 store in Shanghai and the Alfie's in the Hong Kong Home of Alfred Dunhill.
"We are very excited about this new venture into one of Dubai's most iconic destinations, Jumeirah Emirates Towers" said Nader Elmir, General Manager of Alfred Dunhill Ltd Europe & Middle East. "Alfie's will be the perfect platform to illustrate the essence of the Dunhill brand in an elegant and inspirational environment."
"We are delighted to welcome Alfie's in Dubai," said Grant Ruddiman, General Manager of Jumeirah Emirates Towers. "This exciting dining and entertainment venue is the latest addition to the Boulevard in Jumeirah Emirates Towers, which is currently entering a new phase of its history with fine restaurants, bespoke luxury brands and high-end health, fitness and grooming services joining our existing offering. With its sophisticated atmosphere and elegant gastropub menu, Alfie's Dubai will fit right in at the Boulevard."