Nanotek Car Cleaning (Australia) Voted Top 5 Popular Franchise in Russia
25 Oct 2011 - Nanotek Car Cleaning has been listed in the top five most popular franchises in Russia, less than a year after launching under its 'ecowash mobile' brand. The list compiled by leading independent website www.franch.biz, puts the mobile car detailing business at number four in Russia and the CIS.
Nanotek CEO Jim Cornish recently attended the Buy Brand franchise show in Moscow and was thrilled by the response. "We've attended franchise shows all over the world but the interest we generated in Moscow was beyond anything we'd seen before," he said.
Cornish believes the success of the brand is a combination of a strong car culture, a good investment level, government and banking approval and Russian enthusiasm for franchising.
"They are extremely entrepreneurial and want the opportunity to work for themselves," he said.
Thirty franchisees are already established in Moscow and St Petersberg under the master franchisee for Russia. Due to the size of the country, 23 sub master franchisees also being appointed across the country and they will manage the franchisee recruitment in their own regions.
"It's quite a protracted process," said Cornish.
Nanotek's entry into Russia timed with the Russian Government's focus on nanotechnology.
"On the 26th of October we will exhibit at Russia's first nanotechnology exhibition" said Tamene Goshu, managing director of Ecowash Mobile CIS. "In order to qualify for this exhibition we had to demonstrate our use of nanotechnology as part of our car cleaning process. Not only does our liquid polymer nanotechnology provide a superior result, it saves water and means we can wash a car anywhere!?