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Llaollao (Spain) Exits Singapore, Replaced by Yole (France)

06 Dec 2017 - Frozen yogurt chain llaollao will cease operations in Singapore beginning today, to make way for the launch of another European frozen yogurt brand Yole. According to Channel NewsAsia, franchisor D+1 Holding said it has discontinued the master franchise of Singapore with llaollao Spain and terminated operations of the frozen yogurt chain locally.

Meanwhile, D+1 Holding has obtained the rights to Yole, and will convert the 29 llaollao outlets in Singapore to Yole stores by 9 December 2017. In addition to serving natural frozen yogurt, Yole will also serve coconut soft serve ice cream. A quick check by Marketing found Yole’s Singapore Facebook to be up since 5 December 2017, and has since been updated with pictures of products and branding.

D+1 Holding added that Yole will “study the market” and the expectations of customers in Singapore, to expand its range of flavours and toppings. Channel NewsAsia reported that the company believes Yole is a “better product” and has a wider range of offerings on its menu. D+1 Holding also said that Yole will be a fit for Singapore as it has “exciting flavour innovations and well-known toppings” from Spain and Italy.

Marketing has reached out to D+1 Holding for comment.

In Malaysia, the llaollao franchise is operated by Petra Empire, part of Loob Holdings. Marketing understands the Malaysia operations of the yogurt chain is unaffected and has reached out to Loob for comment. According to its website, llaollao currently has 21 stores across the country, and started in 2015 according to its Facebook.

D+1 Holding is not the only franchisee to have discontinued its agreement with its franchisor. In May this year, RTG Holdings, then-franchisee of popular bubble tea brand Gong Cha, did not extend its agreement with franchisor Royal Tea Taiwan, who sold its business to Gong Cha Korea. Following the news, RTG Holdings rebranded all existing 80 Gong Cha outlets to “LiHo”, which is Hokkien for “How are you?”.

In January, Loob Holdings also gave up its hold over the Chatime franchise, following a dispute with franchisor La Kaffa International. Bryan Loo, CEO of Loob Holdings, said La Kaffa would take over the business operations moving forward. A month later, Loob Holdings launched Tealive with plans to expand its customer base from 2.5 million a month to five million.


Marketing-Interactive.com

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