Burger King (US) AsiaPac to Strengthen its Presence in Taiwan
18 Dec 2017 - Burger King AsiaPac Pte. Ltd. (“BKAP”) and Nexus Point Management Limited (“Nexus Point”) announced today (December 12, 2017) a master franchise agreement to develop and strengthen the presence of the BURGER KING brand in Taiwan.
“Taiwan is one of the largest quick service restaurant markets in the Asia-Pacific region and we’re pleased to announce this agreement as it will help us further develop and grow the BURGER KING® brand locally,” said José Cil, President of the BURGER KING brand. “We look forward to working with Nexus Point to drive scale and market penetration in this attractive market, so we can continue to seize great opportunities for the BURGER KING brand.”
“Burger King is one of the most iconic brands in the world and has a successful track record of working with private equity partners,” said Kuo Chuan Kung, Managing Partner of Nexus Point. “We are excited to accelerate the opening of new restaurants in the market and make further investments in technology and operations to better serve our guests in Taiwan.”
Today, the BURGER KING brand has a presence across a number of countries in the AsiaPacific region including China, South Korea and India. This new agreement will further expand the footprint of the BURGER KING® brand in Taiwan and strengthen its presence in the AsiaPacific region.
Terms of the transaction were not disclosed.
About BURGER KING
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates over 16,000 locations in more than 100 countries and U.S. territories. The BURGER KING®brand is owned by Restaurant Brands International Inc., one of the world’s largest quick service restaurant companies with more than $29 billion in system sales and over 23,000 restaurants. Almost 100 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.
About Nexus Point
Nexus Point is an Asian private equity fund focused on Greater China. Nexus Point aims to generate superior long-term results for its investors by making control/buyout investments into companies where it can add significant strategic and operational value. Nexus Point’s investment team is focused on identifying opportunities arising from the growing spending power of middle-class consumers in Asia.
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