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GS Retail (South Korea) to Open First Convenience Store in Vietnam Next Month

27 Dec 2017 - GS Retail, a major Korean convenience store chain operator that runs GS25, said Friday that the company will open its first branch in Vietnam in January.

Starting with the first branch opening in mid-January, GS Retail plans to launch a total of four convenience stores in Vietnamís largest city Ho Chi Minh next month, the company said.

GS Retail expects its annual earnings to reach tens of billions of won from loyalties and also dividends, mainly from the joint venture it forged with Vietnamís SonKim Group earlier this year.

In July, the Korean firm signed a deal with SonKim Group to set up the joint venture and purchased a 30 percent stake in it. GS Retail later also signed a master franchise agreement to receive royalties on trademark rights and operation.

The Korean retail giant said it plans to open more than 2,500 convenience store branches over the next 10 years in Vietnam, where the industry is showing high growth potential.

The Vietnamese convenience store industry has been posting annual growth of some 70 percent. Those in their 20s and 30s, who make up a large proportion of convenient store customers, account for 34.6 percent of Vietnamís population.

To seek new business opportunities, Korean convenience store operators have been looking beyond Korea, where competition among local convenience store chains is fierce.

In July this year, BGF Retail, the operator of Koreaís largest convenience store chain CU, signed a franchise deal with an Iranian company, which marked the first overseas expansion of a domestic convenience store chain.

The Korea Herald