Melt Shop (US) Opens First International Franchise Location in Kuwait
23 Jan 2018 - Melt Shop has opened its first international franchise location in Kuwait City, Kuwait. Located at Al Hamra Mall and Luxury Center, Melt Shop's newest restaurant is the first of a seven-location development deal in the Middle East with Ali Alghanim & Sons, according to a company press release. Three additional locations are expected to open in Kuwait within the next four to six months.
"We are so pleased to partner with the Alghanim family and are truly excited to bring the first international franchise to the Middle East with such reputable partners," Spencer Rubin, founder and CEO of Melt Shop, said in the release. "Not only is this the first international location for Melt Shop, but it's also our inaugural franchise location. This experience has boosted our excitement about the future success of the brand via our international and domestic franchise model. There is clearly something about our food that resonates with people — whether in New York City or Kuwait."
Melt Shop Al Hamra follows the same standard operating procedures and features the same menu as its domestic locations with the addition of three breakfast sandwiches, a full coffee program and a localized signature menu item — the Halloumi Melt, made with halloumi and pepper jack cheese, roasted and sliced tomatoes, caramelized onions, arugula, za'atar and sherry vinaigrette on country white bread, Bader Al Usaimi, managing director of Ali Alghanim & Sons Food & Beverage Division, said in the release.
"We are extremely excited about our partnership with Melt Shop and look forward to seeing the joy this unique and innovative concept will bring to customers in the Middle East," he said in the release. "When we first came across Melt Shop two years ago we were sure it would be a success, but now that we are open in Kuwait, we are even more convinced of how well the brand will be received by the Kuwaiti people. We look forward to growing with Melt Shop and expanding throughout Kuwait, the United Arab Emirates, Qatar and Saudi Arabia."
The company is still seeking qualified franchisees to join the brand and has opportunities domestically in markets such as the Northeast, Midwest, Florida and in most international markets, including the Middle East, Southeast Asia, Japan, China, India, Mexico, South America, Canada, Western Europe and Australia.
"We are planning to continue with our aggressive expansion and look forward to signing additional domestic and international franchise agreements," said Josh Morgan, COO of Melt Shop in the release. "Kuwait is just the beginning. Melt Shop has positioned itself at the forefront of the melted sandwich movement and we're excited to see what the future holds."
Melt Shop launched its franchise model in September 2017, and has signed multiple deals placing the company well ahead of its goal to open 100 locations by 2022. Morgan said it's poised for excellent ROI with an estimated initial investment range of $368,240 – $698,800 for the first location, including a franchise fee of $35,000 and a sales range of $1,016,984 – $1,640,406 (sales range based on Melt Shops' six corporate restaurants open over 12 months as of end of 2016.)
Melt Shop is seeking well-capitalized partners who are entrepreneurial and have a strong knowledge of their market. The ideal franchisee is a proven multi-unit operator in the restaurant industry, according to the release.