Freshly Chopped (Ireland) Opens First Outlet in Cyprus
14 Feb 2018 - Co-founder and CEO of healthy food chain Freshly Chopped Brian Lee has announced the opening of the company's first outlet in Cyprus as it begins its expansion across Europe.Chopped will trial three Cypriot franchises over the next 12 months before committing to selling a master franchise.
The franchise agreement signed with Karen Polyviou, a Cypriot business woman with extensive retail franchise experience, will see the first Cypriot outlet open at 27 Themistokli Dervi Avenue, 1066 Nicosia. The new Freshly Chopped outlets in Cyprus will take on board local culinary tastes and adjust the menu to include locally sourced ingredients. The new restaurant in Cyprus joins the 42 existing Freshly Chopped outlets across Ireland.
Commenting on the announcement, Lee said, “We are confident Cyprus is the perfect place to fuel our expansion across Europe, as healthy eating is ingrained in Cypriot culture. Our new Freshly Chopped location will serve a wide variety of customers from commercial and retail workers to the thousands of tourists who flock to Cyprus’ beautiful shores every year. We’re proud that we have proven the concept in Ireland and built a loyal following from our customers. Our first outlet in Cyprus marks a significant step in our journey and we are confident that it will prove as popular with Cypriots as it has done with the Irish.”