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BreadTalk (Singapore) Establishes JV with Wu Pao Chun for China

14 Mar 2018 - BreadTalk announced that its wholly-owned subsidiary, Shanghai Star Food F&B Management has entered into a joint venture agreement with Taiwanese bakery brand, Wu Pao Chun Food (WPC), to operate the Wu Pao Chun brand of bakeries in Beijing, Shanghai, Shenzhen and Guangzhou.

Under the agreement, the joint venture company entered into a master franchise agreement with WPC to develop and operate the WPC brand in the four cities.

The first joint venture territory is expected to open later this year in Shanghai where Shanghai Star Food F&B Management will hold 80% shareholding while WPC will hold the remaining 20%.

The Edge Markets